Marketing Director

Job Description

Marketing Director - KSWO

About KSWO:

The top rated station in southwest Oklahoma and north Texas leads the market in weather coverage with the First Alert Weather team, the largest group of meteorologists tracking storms in the southern plains. Lawton is ideally located halfway between Oklahoma City and the Dallas/ Fort Worth metroplex. Our region is known for the rugged beauty of the Wichita Mountains and the National Wildlife Refuge, a hiker's paradise. Affordable living, great outdoor adventures, and close proximity to major cities and their attractions make the Lawton – Wichita Falls market an exciting opportunity for career growth.

Job Summary/Description:

KSWO is seeking a Director of Marketing to lead marketing efforts in the Wichita Falls, TX/Lawton, OK market.
The Director of Marketing will be responsible for marketing both KSWO-TV (ABC) and KAUZ-TV (CBS/CW).

Candidates must be innovative, strategic and creative thinkers capable of protecting and promoting both brands across
all screens while honoring the uniqueness of the Texas and Oklahoma audiences and interests. The candidate must be a
leader, coach and trainer with a proven track record as a television marketing director. The DM works closely with the 7
News and Newschannel 6 news teams to create image and topical promotion. The candidate will oversee art and
graphic design as well as create and implement social and digital marketing strategies. The DM works closely with both
sales departments to help develop and execute revenue-generating ideas. The DM will also oversee all commercial
production. Candidate must be a strong writer with exceptional interpersonal skills.
The DM is responsible for all marketing strategies and brand management, as well as handling public relations and
community-related activities. Candidate will be an effective communicator. He/She must foster a vibrant and positive
work environment by leading and teaching a staff of marketing producers. Candidate must develop and execute
effective on-air and on-line research-based strategic marketing plans, meet deadlines, and have strong attention to
detail/good follow-through. Candidate must have a solid grasp of budgeting for all aspects of the marketing and
creative services and should be able to edit on computer assisted non-linear editing systems. Candidate will work
closely with the General Managers of both stations and will be in the office in Lawton, OK

Qualifications/Requirements:
* Four years Marketing Degree or equivalent experience
* Five plus years' experience in television or radio broadcasting
* Ability to operate a camera, write scripts, edit video
* Candidate must be a leader, coach, and trainer
* Candidate will be an effective communicator who will foster a vibrant and positive work environment
* Candidate must develop and execute effective on-air and on-line research-based strategic marketing plans, meet deadlines, and have strong attention to detail/good follow-through
* Candidate must be an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Suite editing programs. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
* Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services team
* Candidate will work closely with the General Manager and all station managers
• The ideal candidate has a leadership mindset and is comfortable assuming the responsibility of ownership of the station's marketing goals. Previous management experience is preferred. He or she will have an impressive reel of completed video projects and proven track record of hitting deadlines. Expert knowledge of Adobe Creative Suite or other leading industry software is needed and a degree in Advertising, Video Production or a related discipline is preferred. This individual must be able to perform various physical tasks, including lifting up to 50 lbs.
• Bachelor's Degree in marketing or a related field and proven working experience in digital and/or social media marketing required, including knowledge of Facebook ads manager, display advertising, web design. Proficiency in digital video production and editing preferred. Adobe Creative Cloud.

Interested applicants can, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your cover letter, resume, and references

Jobcode: Reference SBJ-rjep50-18-221-141-44-42 in your application.