Full Time Job
Multimedia Marketing Consultant
KPLC
- Paid
- Full Time
- Senior (5-10 years) Experience
Job Description
Multimedia Marketing Consultant - KPLCAbout KPLC:
KPLC is located in beautiful Lake Charles, Louisiana. Situated along Lake Charles and the Calcasieu River, Lake Charles is known for it's industry, booming economy and culture. Lake Charles is the fifth-largest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently on of the nation's most innovative and most watched television stations, ranking among the top 5 Nielsen rated stations nationally throughout the year.
Job Summary/Description:
KPLC is currently searching for a Multimedia Marketing Consultant to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidate must be enthusiastic, confident, driven, and a self-motivated hunter.
If you excel at developing new clients, selling multi-platform solutions, and creating unique ideas to market products, then you would make a great addition to our team.
Duties/Responsibilities include, but are not limited to:
• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
• Develop new local direct business
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Demonstrate product knowledge and value to customers.
• Create and deliver formal presentations to clients/prospects
• Provide follow-up assessments of advertising effectiveness
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions
• Use CRM (Matrix) to manage day to day activity, weekly/quarterly projections
• Conduct account maintenance including make-goods, posts reports, aging & collections
Qualifications/Requirements:
• Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
• Self-motivated and enthusiastic personality is crucial
• Must be able to manage time effectively, work independently and as part of a team
• Strong written and oral communication skills, proficient in using MS Office products and CRM software
• A real desire to understand clients and their business needs
• Must be creative, flexible, and able to adapt to industry changes
• Ability to handle multiple projects, prioritize and complete specific tasks on time
• Driver's license and dependable transportation require
• MVR required
Qualified, interested applicants may go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references
As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation
Jobcode: Reference SBJ-gqpzkm-35-173-254-36-42 in your application.
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Company Profile
KPLC
Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.