Account Executive

Job Description

About KCTV5/KSMO:

KCTV5/KSMO a CBS-affiliated television station is a official source for breaking news, weather and much more.

Job Summary/Description:
Our account executives solicit new advertisers and increase the share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services through new and existing clients. This position also serves as an important station representative within the local business community.

Essential responsibilities include, but are not limited to:
- Act as a secondary client contact, understanding client goals and optimizing success through research and analysis of all digital advertising campaigns.
- Develop digital strategy recommendations, campaign measurement objectives and present customized plans to current and potential clients.
- Manage all facets of campaign execution by working with Digital Media Team
- Take the lead on optimization strategies for digital campaigns.
- Stay up-to-date with emerging trends and identify areas of development within emerging markets.
- Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns.
- Promote positive working relationships within the department, the company and third party vendors.

Qualifications/Requirements:
- Completion of high school, or equivalent. College degree preferred.
- Related sales/marketing courses and seminars helpful.

Experience: Minimum two years media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered.

Specific Knowledge, Skills and Abilities:
- Full understanding of current TV ratings preferred. Understanding of share trends, psychographic research and programming philosophies and solid grasp of retail marketing concepts.
- Some knowledge of strengths and weaknesses of competitive media.
- Strong sales skills; ability to create effective sales promotions.
- Good computer skills, problem solving skills and strong multi-tasking skills.
- Adaptable and effective negotiating skills. Valid driver's license. EOE
- Must possess a valid driver's license with a good driving record
- Must be able to pass a background check and drug screening

Interested applicants can, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your cover letter, resume, and references.

Jobcode: Reference SBJ-r073y6-3-15-202-214-42 in your application.