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Full Time Job

Account Executive

KCBD

Lubbock, TX 10-12-2021
 
  • Paid
  • Full Time
Job Description
About KCBD:

KCBD consistently delivers content to the largest TV and digital audiences on the South Plains. We give expert advice, provide targeted plans and make genuine efforts to grow our advertisers bottom line and enhance their image and reputation to their consumers. KCBD strives to provide an atmosphere for our employees that fosters career advancement, professional development, and a dedication to creative thinking. KCBD NewsChannel 11 is owned by Gray Television of Atlanta, Georgia. Gray owns and/or operates television stations and leading digital properties in 94 television markets including the first or second highest rated television station in 85 markets.

Job Description/Summary:

We seek self-starters with a sense of urgency who can sell new business on-air, on-line, and on mobile platforms while maintaining and growing existing business. This position is for an Advertising & Marketing Sales person with a self-starter mentality and with the ability to to be customer service oriented. This individual must be able to assess needs of local businesses and then develop custom advertising/marketing solutions for clients across television and digital platforms. Customer service is important as this individual will be stewarding their clients' campaigns. Emphasis on new business development will be key for this individual.

The successful candidate will be responsible for (but not limited to) the following:
- Drive advertising sales across all KCBD platforms: on-air, on-line, and mobile
- Make sales calls to new and existing clients
- Exceed budget through new and existing business development
- Continually prospect and develop new and non-traditional revenue opportunities
- Establish relationships; interact and positively influence both internal and external customers
- Understand client needs and collaborate with internal teams to create customized, integrated solutions
- Develop marketing and advertising plans for clients
- Build and deliver compelling sales presentations
- Participate in execution from pre-sell through post-recap of all advertising strategies
- Manage orders for accuracy
- Develop quarterly and annual plans to drive revenue and market share
- Other duties as assigned

Qualifications/Requirements:
• Candidate must have strong prospecting, marketing, presentation and closing skills. A demonstrated track record of past selling skills is required; media and/or marketing background is a plus. We are looking for a self starter with a strong work ethics and integrity. Excellent written and verbal communication skills, problem solving and organizational abilities are a must. Proficiency with Microsoft Word, Excel, PowerPoint and Outlook are needed; Wide Orbit, Wide Orbit Media Sales and Monarch experience are a plus. The ideal candidate will have a creative and tenacious spirit and enjoy working and collaborating on projects.
*** Valid driver's license and reliable transportation needed. ***

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now''

#LI-CW1

Jobcode: Reference SBJ-r7no8p-18-118-210-213-42 in your application.

Company Profile
KCBD

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.