Event Marketing Manager

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at event marketing? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the dance music promotion. Is this you? Read on…

THE ROLE

Insomniac Events is seeking an experienced and enthusiastic Event Marketing Manager. This role sets up, manages, and executes effective marketing campaigns to sell tickets and build festival brands. You need to have a well-rounded event marketing skillset, with a focus on digital marketing. This role requires robust project management skills and a strong grasp of the electronic music audience. You must be able to work in a fast-paced environment, can apply consumer insights to inform your marketing plans, and collaborate well with others. This is not a remote position.

RESPONSIBILITIES
• Conceptualize efficient event marketing campaigns across the entire marketing mix
• Evaluate executions during and after campaign launch for optimization
• Manage and deliver multiple marketing campaigns for large music Festivals on time, on budget and to our quality standards
• Manage the day-to-day implementation of multiple festival marketing plans collaborating with cross departmental teams
• Partner with marketing, media, and other stakeholders to create impactful marketing assets that drive excitement for our brands and sell tickets.
• Own festival marketing budgets, including forecasting, tracking, and reconciliation
• Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
• Manage relationships with outside media and PR agencies, publishers, vendors, and partners
• Lead marketing efforts on site at events, facilitating content creation and storytelling to grow our festival audience
• Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
• Attend and work company events (domestic or international travel expected economy class)
• Responsible for other projects as assigned on a regular or occasional basis

QUALIFICATIONS
• Bachelor's degree in Marketing or a related field (7 years of equivalent marketing experience)
• 5+ Event Marketing experience, preferably in music and/or entertainment industries
• 3+ Brand marketing experience preferred
• 3+ years experience in developing multi-channel marketing campaigns
• Proven ability to create effective event marketing plans and manage execution in collaboration with cross functional teams
• Experience with event pricing and ticketing strategies
• Experience in creating impactful marketing assets, CTAs, content, and storytelling
• Experience in digital marketing, ad buying, and campaign management a plus
• Ability to use marketing funnel insights to identify trends and make effective tactical recommendations
• Experience with common analytic tools, (analytics, CRM data, etc.)
• Ability to use Adobe Photoshop and a basic understanding of HTML a plus
• Team player, problem solver, adapter
• Proficient user in Microsoft Office products

REQUIREMENTS
• Use personal vehicle to travel to business engagements; may travel out of town on business
• Must have clean criminal and driving record, current license, passport, and car insurance
• Must be motivated with an ''Everything is possible'' attitude
• Must have clean criminal and driving record, valid driver's license, passport, and car insurance

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in various temperatures & climates when on site at events
• Must be willing to frequently work and travel to events during evening, holiday and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-gwen1k-3-138-200-66-42 in your application.