Digital Media Planner

Job Description

WHO ARE YOU?

Do you thrive off dance music & live music events? Do you have experience in digital media planning & enthusiasm for the everchanging digital landscape? Then you're in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…

THE ROLE

The Digital Planner will support in all facets of the marketing & digital advertising process, focusing on digital media planning & buying strategy and analytics. They will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus in paid social media tactics & implementation. In addition, the Digital Media Planner role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e. Call To Action), trafficking creative, sending tags to publishers, and analyzing performance on a daily basis. This is not a remote position.

RESPONSIBILITIES
• Implement campaigns across Doubleclick, Adwords (GDN, SEM, & YouTube), Facebook, Snapchat, TikTok, Spotify, etc.
• Deliver media campaign updates to managers on a regular basis; recommend optimizations based on vendor / platform performance
• Manage internal audience database and update across Facebook, Snapchat, & other required platforms at least weekly
• Develop and execute effective media plans that result in elevated ticket sales
• Maintains plan records, insertion orders, contact lists, spec documents, purchaser data, invoices, etc.
• Utilize data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy
• Act closely with project management, marketing, and social media teams and marketing/media vendors to request and deliver necessary marketing assets
• Stay abreast of digital trends, competitive landscape, and new vendor offerings
• Maintain strong relationships with vendor community
• Conduct post-campaign recaps that include analysis of media plan, digital metrics and strategic recommendations for future events
• Organize and present strategic recommendations and reporting in PowerPoint to managers and executives as needed
• Manage the entire digital ad trafficking process, including creating tags, sending to partners, & updating creative on the back-end when required
• Build campaign performance reporting inclusive of aggregating information from third parties for Announce, On-Sale, and campaign end, as well as weekly reports
• Assist with vendor billing
• Troubleshoot media plan & proposal discrepancies
• Ownership of campaigns from inception, RFPs, and planning to implementation, execution, and actualization
• Build trust, collaborate/value others, drive execution, foster innovation and protect Insomniac's brand integrity
• Some travel may be required (economy)

QUALIFICATIONS
• Bachelor's Degree required
• 2+ years' experience working in digital media – agency/social experience preferred
• 2 years+ Facebook Ads Manager experience
• Ad Words planning and implementation experience, especially with YouTube, GDN, and SEM
• Understanding of basic digital media buying process (i.e. digital vendors, negotiation, creative asset management, implementation, reporting)
• Preferred 2+ years' experience in Google Search, YouTube, and Twitter strategy and implementation
• Preferred experience with Spotify & TikTok self-serve ad platforms
• Fast learner, self-starter, strong work ethic
• Event / Entertainment experience a plus
• Ability to perform with both task-oriented & overall big picture vision
• Strong communication skills, both written and verbal
• Proficient in organization and multi-tasking on projects pertaining to numerous shows at once (note, may have 40+ simultaneous campaigns to manage)
• Ability to identify and solve problems in efficient manner
• Comfortable working in always on, fast-paced, start-up environment
• Possesses deep passion for music; motivated to learn ins-and-outs of industry
• Adheres to all requirements for confidentiality of corporate, strategic and marketing information
• Open to traveling and working events on weekends
• Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
• Must be motivated with an ''Everything is possible'' attitude
• Must be an active problem solver, instilled with a sense of urgency for projects large and small
• Geek out on analytics & audience segmentation
• Always challenging self to do better

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates
• Must be willing to work during evening and weekend hours, as required, to meet deadlines

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-roeej4-18-216-190-167-42 in your application.