Associate Director, Digital Media

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at digital media strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the digital media space. Is this you? Read on…

THE ROLE

Insomniac is looking for an Associate Director, Digital Media to continue development and growth for a diverse roster of events which will reach the correct demographic and target customers appropriate for each event. This position will be responsible for executing promotional campaigns, designing and implementing creative marketing plans, digital strategy and execution of plans, including social media, display, and search campaigns, as well as detailed reports and optimizations. The Associate Director, Digital Media will be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. This is not a remote role.

RESPONSIBILITIES

DIGITAL MEDIA ANALYTICS & REPORTING
• Utilize data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy
• Conduct post-campaign recaps that include analysis on media plan, digital metrics and strategic recommendations for future events
• Analyze web, google and social analytics and audience metrics to improve user experience and overall engagement across all digital channels
• Implement, enhance, and report on marketing strategies for attaining new customers

DIGITAL MEDIA STRATEGY & BUYING
• Develop and execute effective media plans that result in elevated ticket sales
• Develop and deliver media campaign updates to Senior Director on a regular basis; proactively recommend optimizations based on performance
• Manage digital media marketing campaigns and ensure necessary marketing assets are being requested / delivered
• Extensive knowledge of digital trends, competitive landscape, and new vendor offerings
• Recommend and manage digital/development agencies and other vendor partners
• Manage workload and responsibilities of Supervisor & Planners
• Organize and present strategic recommendations and reporting in PowerPoint to directors and executives
• Generate and adhere to marketing budget while booking and accounting for all advertising and media, ensuring necessary funds are allocated to events
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing competitive marketing conditions
• Provide continuous development of process improvement to streamline projects across teams
• Serve as expert on all Google products (including Google Analytics, AdWords, & DoubleClick)
• Maintain advanced knowledge of digital media platforms; complete applicable certifications

QUALIFICATIONS
• Bachelor's degree in Business, Marketing, Advertising or related field
• 7+ Years' Experience managing direct response advertising campaigns
• 5+ Years' Experience managing a team of 3 or more team members
• Ideal candidate has background in media planning for ticket sales / live events
• Excellent project management skills and proven track record of seeing projects through start to finish
• Deep understanding of Google Analytics, DoubleClick Campaign Manager, Ad trafficking, Google Adwords, & SEM strategy
• High level of focus on KPIs understanding the goals, tracking and hitting of KPIs
• Experience in programmatic media, data analysis and budgeting
• Proficient technical skills in Microsoft Excel, Word & PowerPoint

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates
• Must be willing to work during evening and weekend hours, as required, to meet deadlines

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-rbnxkx-3-14-6-194-42 in your application.