Lead Analyst - Engagement & Retention

Job Description

Data Analysts in the Disney Media & Entertainment Distribution Engagement & Retention Analytics team are the analytics partner for the organization's Growth Marketing team. They support Disney's streaming services through measurement, analysis, and insight generation. This team of analysts focus on helping our subscribers get the most value out of our services, and improving business results through the combination of statistical rigor, data analysis, and fast paced execution with an emphasis on driving meaningful business recommendations.

As a lead analyst and individual contributor, you will act as the tech lead for the team by helping establish best practices that improve the quality of work for other analysts on the team, help lead code review, and serve as a peer-mentor for more junior team members. You will have the opportunity to tackle our most difficult analytical challenges and set the bar for high-quality analytical work. If you are someone who excels in operating with a high degree of autonomy, collaborating very close with key stakeholders, and seeing analyses & projects from inception to completion, then this is the role for you!

What You'll Do:
• Experimentation: Develop test plans, define success metrics, and ensure accurate results methodologically, technically, and statistically.
• Goals and KPIs: Work ''full-stack'' to define critical metrics with XFN partners, forecast outcomes, and measure pacing against those targets.
• Business Performance Reporting, Visualization, and Regression Management: Be the primary partner for cross-functional stakeholders to understand performance of content on the platform. When content engagement is ahead or behind expectations, dig in to drive meaningful, measurable insights that help the business performance improve or double-down on success.
• Deep-Dive Analysis: Analyze user behavior to identify patterns, uncover opportunities, and build a shared understanding of how our subscribers are engaging with the platform.
• Forecasting and Opportunity Sizing: Both to set goals and help evaluate potential opportunities, this analyst will be tasked with forecasting and opportunity sizing. This will help business partners evaluate trade-offs in different approaches, and build targets for driving business performance.
• Partnership: Partner closely with business stakeholders to identify and unlock opportunities, and with other data teams to improve platform capabilities around data modeling, testing platforms, data visualization, and data architecture.

What You'll Bring:
• 6+ years of analytical experience.
• 3+ years work experience using SQL and Python/R or other statistical programming language.
• Familiarity with data exploration and data visualization tools like Tableau, Looker, Chartio, etc.
• Understanding of statistics concepts (e.g., hypothesis testing, regression analysis).
• Ability to think strategically, analyze and interpret market and consumer information.
• Strong communication skills, as well as written and verbal presentation skills.
• Degree in an analytical field.

Jobcode: Reference SBJ-g39b7x-3-128-94-171-42 in your application.