Data Analyst - Marketing Analytics

Job Description

Marketing Data is central to measuring all aspects of the business, and critical to our operations and growth. The Data Analyst role will play a critical role in supporting our core marketing measurement, automation and reporting needs. They will work closely with Marketing, Data Engineering, Data Architecture, Subscriber and Content Analytics to drive tools and optimizations across the business. They will also provide support for our in-house media mix model. The ideal candidate has a passion for digital and linear media landscapes and understands the intricacies and unique attributes of each step in the marketing journey.

WHAT YOU'LL DO
• Create, deliver and continuously improve our business measurement solutions
• Partner closely with business stakeholders to identify and unlock opportunities
• Understand the systems and business processes that populate critical systems with data
• Work with key partners to outline and define data definitions and apply appropriate usage
• Analyze and report key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand
• Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregations
• Analyze subscriber and acquisition behavior data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
• Partner with our Product, Engineering and QE team to build and automate reports and dashboards that provide insights into business measurement and effectiveness
• Build intuitive presentations, interfaces, infographics and visualizations to create a data-driven narrative in partnership with our Strategic Planning and Marketing stakeholders
• Provide ongoing reporting and analysis to inform and support business, product and marketing decisions
• Provide ongoing support surrounding our media mix modeling efforts in partnership with both Marketing and Data Science

WHAT TO BRING
• 2+ years of hands-on analytical work experience with SQL and/or R/Python
• Proficiency with SQL
• High familiarity with data platforms and applications such as Databricks, Datorama, Snowflake, Redshift, Airflow, Tableau
• Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
• Experience with creating, executing and analyzing complex AB/MVT test constructs in order to test stakeholder hypotheses
• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
• Solid experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation)
• Perform root-cause analysis to identify patterns in financial and customer data sets, including subscriber acquisition and retention metrics
• Strong analytical and technical skills to solve issues, analyze the cause, quickly come-up with the possible solutions, document the changes, and communicate organizational impact
• Ability to evaluate risks and provide recommendations in a timely manner
• Explain data anomalies, develop data visualizations and reporting to drive key messaging and recommendations
• Familiarity with data exploration and data visualization tools like Tableau, Thoughtspot or Looker. It's a plus if you can share a portfolio of clear, intuitive and insightful visualizations
• Ability to think strategically, analyze and interpret market and consumer information

NICE TO HAVES
• Experience in the streaming media industry or other subscription-based service
• Experience in the technology industry, knowledge of data products
• Python experience writing, leading and deploying code
• Experience with R
• BA or BS in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar) is desired

Jobcode: Reference SBJ-g4xkxz-3-141-202-187-42 in your application.