Senior Manager, Marketing Operations

Job Description

Senior Manager, Marketing Operations (CDP)

As the Senior Manager of Marketing Operations (CDP) you will be critical to the implementation of our CDP, contributing directly to the unification of our 1st Party Data and anonymous/3rd party data. This role reports to the VP, Acquisition & Conversion and will collaborate across several internal and external stakeholders. In this newly created role, you'll gain experience working with prominent magazine brands including Bicycling, Car and Driver, Country Living, Cosmopolitan, Delish, Elle, Elle Décor, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Marie Claire, Men's Health, Redbook, Popular Mechanics, Prevention, Road & Track, Runner's World, Seventeen, Town & Country, Veranda, Woman's Day and Women's Health.

Responsibilities:
- As the CDP expert you will manage in-platform operations to support consumer marketing efforts
- Configure business rules and audience segments for omni-channel marketing campaigns
- Define data taxonomy required to support use cases and support implementation in the CDP
- Collaborate closely with technical teams to implement requirements aimed at identity resolution
- Conceptualize and implement new processes to allow businesses to fully leverage the CDP
- Clearly document and communicate business and system requirements
- Identify new opportunities to increase marketing performance and overall customer experience
- Partner with marketing stakeholders to build and optimize customer journeys to increase ROI
- Integrate new marketing channels and data sources to CDP platform as needed
- Provide analysis to support success of current use cases as well as new audience/segmentation opportunities and future use case proposals
- Can articulate the value of the CDP
- Understands the goals and KPIs of the department and overall organization
- Primary internal resource for enablement/training and troubleshooting

Qualifications:
• Experience implementing modern customer data platforms
• Comfortable with (i.e. JavaScript)
• Capable of working on large scale projects and day-to-day operational business requests
• Excellent project management skills with strong attention to detail
• Able to support the business solutions by identifying needs and implementing new processes
• Works seamlessly across multiple brands & stakeholders to deliver and communicate results
• Experience in personalized and or lifecycle marketing preferred
• Self-starter with proven ability to be successful in a fast-paced environment

Qualifications:
• Experience implementing modern customer data platforms
• Comfortable with (i.e. JavaScript)
• Capable of working on large scale projects and day-to-day operational business requests
• Excellent project management skills with strong attention to detail
• Able to support the business solutions by identifying needs and implementing new processes
• Works seamlessly across multiple brands & stakeholders to deliver and communicate results
• Experience in personalized and or lifecycle marketing preferred
• Self-starter with proven ability to be successful in a fast-paced environment

Jobcode: Reference SBJ-gwbyzk-18-191-46-36-42 in your application.