Senior Activation Manager

Job Description

Your impact:

We are currently seeking an analytically-minded, creative, and motivated Senior Activation Manager to join our Hearst Media Solutions digital advertising team. In this position, which is based in Easton, PA or New York City, you will lead the execution of custom content programs build in partnership between Hearst Magazines and our advertising clients. The Senior Activation Manager functions as the strategic owner of post-sale activation and execution of each campaign and will help to develop processes and workflow for the Activation team.

You will work collaboratively to scope and deliver digital campaign projects with our advertisers and internally with our marketing and sales team, branded content team, Hearst ad studio, technical account management, and data studio. This includes detailing deliverables, estimating timelines and resource requirements, optimizing and reporting results against client KPIs. Your goal will be to efficiently manage the development process, successfully deliver advertising projects on time and exceed client performance expectations.

What you'll do:
• Lead the full post-sale execution for all campaigns
• Plan, coordinate, and implement sold-in custom advertiser-driven campaigns across all Hearst digital properties, including iconic brands such as Cosmopolitan, Harper's Bazaar, Esquire, Men's Health and Elle and new digital-first brands such as Delish and Best Products
• Optimize to client KPIs throughout programs
• Communicate and partner with internal teams (i.e. Sales, Marketing, Design, Copy, Social, Legal) and third-party vendors to create custom content and ad products
• Lead both client and internal communication for all assigned programs
• Coordinate delivery of custom content elements in conjunction with display ad campaigns
• Ensure that campaigns launch on time, deliver exactly what was sold, and exceed all given benchmarks by optimizing when necessary
• Summarize, analyze and share results throughout campaigns
• Maintain expert understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc). Partner with related teams (Audience Development, Yield/Inventory and Ad Product) in post-sale optimizations as needed
• Ensure all campaign detail aligns between the media plan, agency IO and Fattail Adbook order and maintain this alignment throughout the campaign lifecycle
• Monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations to all internal and external teams
• Liaise with Finance and Optimization Managers as needed to close monthly billing
• Work with Data/Analytics and Marketing Teams to product Final Reporting and Campaign Recaps

Who you are:
• You have a minimum of 5-7 years of successful experience managing advertising or marketing projects for digital execution
• You have knowledge of standard web applications, rich web technologies
• You have web tracking and reporting expertise using tools such as GoogleAnalytics and Google Ad Manager
• You have demonstrable expertise with QA tools and methodology
• You are highly organized with an eye for detail
• You have the ability to lead a cross-functional project team, juggle multiple projects at one time, and execute against firm deadlines
• You have strong relationship building and communication skills
• You have excellent writing skills

Bonus Points!
• Project Management Professional (PMP) Certification
• Experience with platforms such as: Central Desktop, CMS, Omniture, DoubleClick for Publishers (DFP)
• Familiarity troubleshooting technical problems in HTML, JS, Flash, HTML5

Jobcode: Reference SBJ-g3k53n-18-119-126-80-42 in your application.