Job Description
Your Impact:
Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search & social campaigns to drive profitable traffic across our digital brands. As the Director of Growth in Performance Marketing, you will identify, analyze, and help implement various growth opportunities for the Performance Marketing team beyond what they are doing today. You will be responsible for looking at business cases for growth opportunities, presenting to senior Hearst leadership on these opportunities and oversee the implementation of these.
What You'll Do:
• Gain a very strong understanding of how Performance Marketing works at Hearst.
• Work closely with all facets of the Performance Marketing team to understand operations and uncover underdeveloped spaces.
• Conduct market research to identify areas of expansion including new verticals, partners, and revenue streams.
• Analyze various growth opportunities and put together a business plan for each.
• Create and present business plans to size growth opportunities, costs, and outcomes.
• Coordinate and oversee with various teams to implement new growth strategies, help oversee rollout and track success.
Who You Are:
• Minimum Bachelor's Degree in an applicable field.
• 5+ years' progressive experience.
• Strong understanding of traffic acquisition.
• Deep understanding of both Affiliate and Programmatic monetization.
• Very analytical focused.
• Comfortable working with large data sets and adept at organizing and interpreting data.
• Enjoy working in a fast-paced and collaborative environment.
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Please note: Candidates must include their resume in .pdf or .doc format with salary requirements to be considered.
Jobcode: Reference SBJ-d502bz-44-204-34-64-42 in your application.