Content Strategist, Commerce Diversity Inclusion

Job Description

Hearst Magazines is looking for a data-driven, content-loving strategist to help guide and identify new editorial efforts across a variety of diversity, equity, and inclusion (DEI) topics - with a keen focus on improving the impacts our shopping and commerce coverage has.

As a member of the growing Editorial Insights and Strategy team, this new role will work closely with editors, writers, content strategists, and our commerce team to help shape our daily content mix and track our efforts and their returns. This is a chance to work with some of the most well-known lifestyle media brands and support them in their commitment to expanding DEI in all that we do, including meeting the 15% pledge in our shopping and product review coverage.

This position will use SEO research strategies and tools, as well as traffic and commerce reporting to identify new and missed opportunities, celebrate wins, and create a feedback loop to codify best practices. The ideal candidate is content-obsessed, passionate about editorial inclusivity, comfortable diving into data, and excited to get into the weeds to drive impact.

What you'll do
• Support, expand, and amplify Hearst's existing DEI editorial efforts, with a specific focus on commerce content and our ongoing efforts to expand the amplification of Black-owned, AAPI-owned, LatinX-owned businesses and more under-represented businesses and subjects in our coverage
• Perform regular SEO keyword research, including but not limited to shopping opportunities, that can be suggested to our portfolio of brands for their editorial coverage
• Plan, create, and execute content strategy around heritage months, remembrance days, holidays, and other cultural moments
• Support editors, writers, SEO managers, and other strategists as they ideate, update, and improve commerce editorial coverage, sharing best practice and opportunities for expanded inclusivity
• Use Google Analytics, SEM Rush, and other SEO tools to ID trends, track performance, share wins, perform case studies, find content gaps, and share ways to iterate on successes. Superb analytical skills are a must!
• Partner with stakeholders from our internal data org and larger Diversity in Commerce multi-department team to help guide our reporting efforts around commerce and diverse businesses
• Create and distribute weekly and monthly recaps about content published, impacts of new franchises and features and case studies of creative and evolving executions
• Help organize internal promotions and other editorial-facing events that amplify diverse businesses to everyone within Hearst Magazines' org

Who you are
• A minimum of 2 years of hands-on SEO or commerce content strategy experience
• Detail-oriented, self-motivated, and eager to learn and dig into a big portfolio of brands and help guide the efforts of others
• A deep passion for data and experience providing insights from numbers; experience with Google Analytics and Looker, or similar BI tools, is ideal
• Experience with SEO publishing and tracking tools, including SEM Rush (or other similar research tools), search visibility trackers, Microsoft Excel, and digital content management systems
• A lover of good storytelling, especially content that drives a mission-oriented impact

As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Magazines will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.

#LI-AH1

Jobcode: Reference SBJ-r1z95m-52-15-71-15-42 in your application.