Job Description
The Hearst Magazines Enthusiast Group is looking for a versatile, data-motivated commerce writer/editor to join our commerce team and expand our buying guides and sale content on Popular Mechanics. This role works closely with editors in all departments, from our in-house testing team to our news department, and should be comfortable covering a wide range of subjects. Our brands are the authority in a number of key categories including running and cycling gear, fitness and health products, lawn and garden, electronics and technology, and more. You'll have the opportunity to recommend products to over 60 million users per month.
The ideal candidate will have at least three years of post-grad writing experience for an online media company or publisher. Candidates should be skilled at sourcing and recommending products in a highly informative yet entertaining manner, and should be confident informing our highly capable audience, inspiring them, empowering them, equipping them, and connecting them with the tools, gear, accessories, and resources they need to live a life of creativity and craftsmanship. The primary focus for this role will be creating content for Popular Mechanics, so comfort and familiarity with the content covered by this brand is essential, and a passion for it is an undeniable plus.
This role reports directly to the deputy editor for the Commerce Team based in New York City and works closely with a variety of departments, including Editorial, Performance Marketing, and Executive Stakeholders. The Commerce Editor could also work out of the Hearst offices in Easton, PA.
Please note: For consideration, resumes must be submitted in PDF format with a cover letter, salary requirements, and a link to a portfolio of clips.
What you'll do:
• Write, edit, and update commerce content for Popular Mechanics that responds to a season, a trend, a project, and other brand goals
• Pitch and execute sale content across three brands, from short pieces on one-off deals to long-form content related to sales holidays
• Support search and commerce goals with a flexible mindset and the ability to change course quickly
• Collaborate with our testing team and staff experts for product suggestions, brand recommendations, insights, and guidance
• Enhance the user experience through creative layout, clever copy, strategizing with the photo department, and choosing retailers appropriately
• Create shopping guides that are digestible, shoppable, and highly authoritative. You will evaluate the product landscape, consult prior coverage by our in-house experts, analyze research, scrutinize reviews, and ultimately provide our audience with purchasing advice.
• Identify reliable sources, retailers, experts, and brands. You will be directly influencing what our readers purchase
• Use Google Analytics and our data management platform to optimize for affiliate revenue
Who you are/skills you possess:
• A strong copywriter capable of writing engaging, lively headlines and blurbs, all the while keeping the PopMech voice in mind.
• Comfortable in a fast-paced digital environment.
• A minimum of 3 years professional writing experience.
• A minimum of 1 year creating commerce content.
• Expertise or a passion for one or more of our key categories is preferred.
• A flexible mindset. We pivot and repriotize quickly.
• Basic understanding of SEO and commerce content best practices.
• Excellent verbal and written communication skills.
• Must be able to collaborate and foster positive relationships with colleagues.
• Experience working within a CMS.
• Must be willing to work on-site in NYC or Easton two days a week.
As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Magazines will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.
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Qualifications:
Jobcode: Reference SBJ-gm9896-18-234-232-228-42 in your application.