Associate Media Strategy Manager

Job Description

Your Impact:

The Associate Media Strategy Manager will support pre-sale advertising operations within the department, lead media planning strategy with one Sales Representative on a set of advertising accounts on all pre-sale planning for a digital campaign, and support the media strategy department in additional pre-sale tactics. You will be an expert for your assigned accounts – understanding how these clients buy our media, what products perform best for them, specific rates that are applicable to that client and performance KPIs for each plan. You will have an understanding of our ad products, packages and business rules. Working on a team and with Media Strategy Managers, you will work together to create revenue opportunities and use your excellent communication skills to build strong relationships with our partners while growing your skill set. You must be an organized, fast-working, and detail-oriented professional with a collaborative attitude who would like to learn and grow in this business.

What You'll Do:
• Act as a stakeholder in brainstorm sessions with marketing and sale counterparts; speaking to the client's historical spend/performance, product/packaging recommendations and working to understand how to drive the larger buy when multiple spend levels are being pitched.
• Support the Strategy department & team with IO generation, administrative upkeep, and collaboration.
• Create compelling media plans that drive revenue, accomplish client KPI's, maintain profit margin and comply with our business rules.
• Maintain understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc). Partners with related teams (Strategy, Marketing, Sales, Activation, Optimization, etc) in all pre-sale efforts.
• Maintain campaign pipeline in our order management system (Lineup's Adpoint and Salesforce), managing orders in the system as they work their way down the sales funnel (reserve inventory, manage relation with Yield and Inventory team in regard to pricing, change products/allocation of impressions across products through campaign booking).
• Ensure all campaign detail aligns between the media plan, agency IO and Adpoint order and maintain this alignment throughout the campaign presale lifecycle.
• Manage the communication of plan details to Activation Managers and Optimization Managers to ensure a seamless launch

Who You Are:
• You have 1-2 years digital experience with a background in marketing analysis, communications, sales planning and/or strategy, yield/pricing
• You're able to independently prioritize multiple tasks in a fast-paced environment under tight deadlines across multiple clients
• You have a flexible, personable attitude; ability to develop excellent professional relationships with all level of personnel
• You have a bachelor's degree

Jobcode: Reference SBJ-d9800z-3-145-94-251-42 in your application.