Job Description
SUMMARY OF POSITION:
The Senior Manager, Marketing Technology – Identity and Data Solution plays an integral, cross-functional role within the MarTech team. You will be part of an emerging team that is responsible for designing and building a customer data platform that supports audience insights, segmentation and activation to owned and paid channels. You will partner with marketing and media teams on mapping and executing an audience strategy across each phase of the acquisition and lifecycle funnel. You will evaluate data providers to enrich our first party data set that drive insights, data science modeling, precise targeting and expanded addressable reach. You will lead data sharing partnerships, using clean rooms to support measurement and attribution. You will support on privacy and industry changes to educate stakeholders and future proof the MarTech stack. You will be designing these solutions to scale for US and International application.
Who assigns work to this position?
• Director, Marketing Technology
Job Qualification Standards
Education, Professional Training, Technical Training or Certification
• Bachelor's Degree in Business, Finance, Marketing, Math or related field is required
The Daily
• Serve as the audience MarTech subject matter experts within the marketing team
• Partner with marketing teams and media agencies in each stage of the funnel to understand campaign initiatives and support a data-driven, holistic audience targeting and measurement strategy. Provide guidance on proper setup of audiences in activation and measurement channels
• Maintain and enhance the user attribute and audience taxonomy, ensuring proper organization and upkeep of our first party data.
• Identify and lead data enrichment and data partnership opportunities to drive audience insights and modeling, personalization, measurement, and targeting use cases.
• Identify and lead identity solution initiatives that evolve and future proofs the MarTech stack against consumer privacy and industry changes.
• Manage the audience collection, onboarding and data sharing flows across all internal and external platforms.
The Essentials
• 5+ years of experience in identity, MarTech and AdTech space
• Expert knowledge in first party data collection and management, including data taxonomy design
• Expert in adtech platforms, including Customer Data Platforms (preferably Segment, mParticle), Data Management Platforms
• Experience in Onboarding, Identity Resolution and Clean Room concepts (preferably LiveRamp, Neustar, Google ADH, Infosum)
• Hands-on experience working with consumer-level event and attribute data for audience segmentation, targeting and measurement.
• Knowledge of consumer privacy regulations (CCPA, GDPR, etc.) and industry changes (iOS14, cookie deprecation).
• Demonstrated ability to manage and maintain cross-functional relationships (Marketing, Media Agency, Data Engineering) as well as external vendors and suppliers.
• Must have strong written and oral communication skills, particularly within large organizations.
• Must be able to prioritize and manage multiple projects and timelines.
• Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus.
Jobcode: Reference SBJ-re13z2-54-224-124-217-42 in your application.