Senior Lead, Social Marketing - Ya, Amazon Studios / Prime Video
MGM
Culver City, CA
The Job
WarnerMedia seeks a Sr. Director for the Acquisition Marketing department.
The Daily
• Oversee and lead media strategy for acquisition.
• Develop and execute acquisition media campaigns across all media mix channels.
• Be a strategic partner with data intelligence team to leverage data and insights to inform campaigns and develop dashboards to measure success.
• Analyze and interpret data with growth insights team to make recommendations to improve existing campaigns and develop new strategies that will inform future decisions.
• Work closely with insights team to design research plans and synthesize results to inform campaign creative, funnel optimization, and content activation strategy.
• Leverage market research, competitive analysis, and audience insights to think creatively about audience development across segmentation and targeting, leveraging appropriate channels and consumer messaging.
• Contribute and align with the editorial vision and strategy to push forward growth and engagement.
• Develop and optimize acquisition programs to push growth by combining data, technology and behavioral insights to drive, optimize, and innovate across all marketing channels and programs.
• Responsible for developing and delivering management reporting materials, reports and presentations.
• Partner with finance to create and manage campaign budgets and marketing spend.
• Work closely with retention, engagement and partner marketing teams to ensure alignment of campaigns.
• Other duties as assigned.
The Essentials
• Bachelor's degree and/or relevant experience; MBA a plus.
• 10+ years of experience developing and driving the strategy of complex digitally focused acquisition marketing campaigns ideally for a direct to consumer product.
• 5 years of supervising, coaching and mentoring a team.
• Strong understanding of customer segmentation and how to address different needs of each consumer base.
• Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations.
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
• Hands-on leader who get in the trenches to drive work forward and manage a high output.
• Experience working in a highly fast-paced environment, being accountable and learning from mistakes.
• Must be knowledgeable on acquisition best practices, technologies, and trends.
• Strong presentation skills are a must.
• Strong passion for television, movies, entertainment, and technology.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Ability to both think strategically and execute tactically.
Jobcode: Reference SBJ-d8740x-3-91-19-28-42 in your application.