Sr. Analyst, Content & Audience Intelligence

Job Description

Your New Role…

The Senior Analyst of Content & Audience Intelligence will work collaboratively within a team of research professionals tasked with understanding consumer behavior and content consumption associated with HBO and its direct to consumer offering. This position will be responsible for reporting engagement across both the Warner Bros. Discovery portfolio and competitive sources leveraging both first- and third-party data. Analyses and insights will be utilized to drive decision making and measure performance for a range of key stakeholders including Original Programming, Strategy, Marketing, Communications, and Finance.

Candidates for this position should possess experience querying large data sets, employing strategic thinking, utilizing data visualization tools, conveying empirically supported findings, and working both independently and collaboratively within a research team and across departments.

Your Role Accountabilities...
• Analyze performance of individual titles/content categories and contribute to regular reporting and tracking across scripted/unscripted series, movies, specials, and documentaries, with an emphasis on HBO.
• Regularly develop and/or transform SQL queries to explore content performance and user engagement.
• Provide viewership insights beyond standard reports to help inform strategic decisions around content.
• Generate data visualizations or dashboards for client consumption.
• Develop expertise of cross-platform measurement to guide understanding of the digital and linear roles in holistic Warner Bros. Discovery content consumption and identify any data gaps or inconsistencies.
• Partner with team members on multiple projects, while maintaining responsibility for other daily/weekly/monthly audience reporting.
• Employ verbal, written, and visual communication skills to effectively deliver learnings to key stakeholders.
• Responsibility for recurring and ad hoc analyses requiring deeper dives into data sets to support inquiries from leadership and other key stakeholders within the company.

Qualifications & Experience...
• Bachelor's Degree with 2+ years of work experience at a media company or in a research/data analytics role.
• Demonstrated experience with SQL, including query origination, optimization, troubleshooting, and joining large data sets.
• Candidate should have experience working with large data sets and an understanding of basic statistical analyses.
• Experience with data visualization tools, including Looker and Tableau; dashboard design and development skills strongly preferred.
• Proficiency using Microsoft Excel and PowerPoint, with ability to create and deliver compelling presentations.
• Familiarity with traditional media measurement tools (Nielsen, comScore) a plus.
• Must be able to deliver timely insights while under recurring deadline pressures and manage multiple projects simultaneously.
• Excellent communication skills with the ability to draw data-supported conclusions.
• A passion for media and data exploration with ability to separate true insights from noise.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $64,464.00 - $119,720.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-gpq060-18-118-166-98-42 in your application.