Sr. Analyst, Experimentation & Advanced Analytics

Job Description

HBO Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive HBO Max Originals and iconic entertainment brands thrive, with HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies and specials for audiences of all ages. HBO Max launched in the US in May 2020 and will launch in Latin America and Europe throughout 2021 - 2022.

The Job

As a Sr. Analyst in Experimentation & Advanced Analytics, you will help evolve HBO Max testing and analytical capabilities that drive quantifiable growth in customer acquisition, engagement and retention through marketing. You will leverage your strong technical skills to create high-quality experimental designs, conduct thorough QA and generate expert measurement and insightful interpretation from the results. You will work with business partners and data science teams to ensure meaningful and actionable insights on tests and analyses, and you will partner with data science and statistics teams to learn and implement new experimentation practices for long-term, scalable program improvements.

The ideal candidate is an experienced technical analyst who has worked in A/B and multi-variate testing programs and who has exceptional business and communication skills to provide meaningful insights beyond the numbers to our partners. They will have experience promoting and implementing good quality practices in a testing program and a commitment to delivering trustworthy measurement and analysis. Finally, they will be experienced in advanced analysis, able to utilize both measured and modeled data to answer broad business questions in detail.

The Daily
• Own test design, QA and measurement of A/B & MV tests across several testing programs
• Utilize standard t-tests, advanced analytical techniques and existing data science models to generate insights from tests and analyses
• Partner with Data Science and Business Leaders to develop new testing practices for improved accuracy, speed and utility (Universal Control Groups, Synthetic Controls, etc); apply advanced new tools and methods in test measurement developed by Data Science (Bayesian testing, Geo-experiment DMA selection, etc)
• Perform deep dive analysis, build compelling presentations and propose data-driven decisions to shape marketing strategies
• Foster a shared purpose and collaborative learning environment among team members that enhances the capabilities of the team
• Help determine and implement the future of experimentation at HBO Max

The Essentials
• Bachelor's degree or greater in quantitative field of study (Computer Science, Engineering, Mathematics, Statistics, Finance, etc.)
• 3+ years of work experience in analytics
• 1+ years of work experience in A/B & MV experimentation; experience with both natural and synthetic control experiments preferred
• Strong experience with SQL; R or Python experience preferred
• Experience working with cloud-computing platforms such as Snowflake, Redshift, Teradata, etc.
• Ability to work with multiple and disparate data sets, sources, formats, etc.
• Must handle multiple tasks with changing priorities from various stakeholders
• Must be able to work independently and communicate effectively

Nice to Haves
• Experience building experimentation or analytical practices
• Familiarity with MMM, LTV and customer segmentation models
• Prior experience at a major technology company
• Master's degree in a technical field

Jobcode: Reference SBJ-gkwz6k-3-140-188-16-42 in your application.