Social Media Manager

Job Description

Social Media Manager (HBO Max)

The Job
The Manager, Social Media is a critical member of the social team and will implement campaigns to create and sustain an engaged and loyal fan base across multiple social platforms including Facebook/Instagram, Twitter, Tik Tok, YouTube, etc. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.

The Daily
• Manage in developing optimization strategies for each page/channel on each platform based off KPIs and performance metrics.
• Find ways to use social media and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital/social channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Develop and strategize plans for new audience programs within social media.
• In partnership with social agency, develop engaging social content across multiple platforms
• Work directly with editors to ensure creative objectives are being met. Write and edit social media marketing copy in partnership with the engagement team.
• Work with content, brand, planning, engagement and acquisition teams develop and maintain an editorial and promotions calendar.
• Manage social agency to publish content on social media channels, leveraging social media management (SMM) systems and marketing automation tools/software.
• Lead the content approval process with both internal and external stakeholders.
• Actively report, track and optimize performance of social media channels. Make recommendations and provide updates to the Marketing Team.
• Partner with Data Engineering, marketing technology and BI to gather data and establish new reports/dashboards.
• Monitor social trends, stay abreast of new social platforms and best practices, and provide competitive social analysis.
• Work closely with platforms (Facebook/Instagram, Twitter, Tik Tok) and vendors (e.g. agencies) to identify opportunities.

The Essentials
• BS degree, with a concentration in Social Media, Public Relations, Journalism, Business preferred or equivalent work experience.
• Fluency in English
• Social media management experience developing and executing social media marketing strategy. Preferably at a marketing/creative agency, or within the entertainment industry.
• Leadership Experience
• Copywrite Experience
• Pop Culture Knowledge
• Experience supporting a direct to consumer service desired.
• Prove experience identifying meaningful, actionable insights within past successful social media campaigns.
• Knowledge and strong interest in pop culture, social platforms and influencer talent.
• Ability to work collaboratively across the organization with employees at all levels.
• Highly organized and able to manage multiple projects at once.
• Proficient in Photoshop, PowerPoint, and Excel

Nice to Have
• MBA
• Experience with Entertainment Market and live events
• Experience live event coverage
• Spanish

Jobcode: Reference SBJ-roee94-3-144-124-232-42 in your application.