Regional Publicity Manager

Job Description

Role Purpose

Align the strategy for program publicity efforts in Latin America and manage the day-to-day activities of the HBOMax LATAM publicity team and resources. Ensure, the publicity efforts locally are in line with the overall product strategy and positioning of HBOMax in Latin America.

The overall objective is to drive and coordinate the publicity strategy to maximize positive exposure international programming across Latin America. Key areas of responsibility include content-driven PR (including International and Local Original Productions), media and influencer relations, talent management and digital PR.

The role will maximize the relationships day-to-day with press and influencers for content, build and maintain publicity campaigns, coordinate with internal departments including but not limited to: international teams, content, digital, social media, marketing, CRM, product, programming and original production, as well as external partners such as talent, talent managers, talent publicists, and executive producers.

Specific Responsibilities Include

Increase awareness and consideration of HBO Max international series launches in all territories through the development and implementation of local campaigns in support of programming strategy.
Lead publicity vision and oversee publicity efforts aligned with overall PR strategy for HBO Max global series launches.
Collaborate with the activations team to plan and execute programming activation campaigns, including experiential, digital and on-site events in support of international series premieres.
Oversees the strengthening of relationships with key entertainment journalists, critics and influencers in all territories, ensuring that publicity efforts maximize the coverage in each of HBO Max's territories in Latin America, contributing to brand awareness and product value proposition push.
Support local publicity teams in handling media and press inquiries for international series premieres.
Update Sr. Regional Manager PR & Talent Relations for Latin America on publicity campaign and reports as requested.
Oversee Talent Management in all markets as it pertains to international series and work closely with International Publicity teams, and internal talent management teams as well as with local production companies to facilitate talent activations and encourage cross-promotional activities.
Prepare and manage the distribution of targeted publicity information and materials.
Supervise and/or coordinate administrative and logistic parts of publicity campaigns including overseeing junkets and local events of international premieres in Latin America.
Management of awards and festivals identifying and leading the submission process for HBOMax LATAM Originals productions at international film festivals and award organizations (as needed).
Assist in maintaining collaborative links with other WarnerMedia PR teams and internal HBOMax LATAM teams to facilitate enterprise-wide synergies.

Essential duties and responsibilities are those most important or most frequently performed duties. Employees will be required to perform other job-related duties as required.

Requirements & Qualifications:

7+ years publicity experience in an entertainment studio, network, agency or publicity firm
Bachelor's degree and/or relevant experience; MBA a plus
Extensive experience developing and driving regional entertainment PR & publicity campaigns comms in LATAM.

Experience working with talent required

Must have excellent communications skills and the ability to communicate effectively and tactfully with the media.
Good organizational and follow up skills required.

Experience managing teams is required

Fluency in English is essential. Portuguese as additional language is preferred.
Demonstrated expertise in building and maintaining a wide strong network of media contacts and influencers
A genuine, enthusiastic and passionate fan of HBO MAX with excitement for our content and product
Experience of influencing and communicating brilliantly across cross-functional and matrixed organizations at all levels.
Ability to work in a fast-paced industry and brand, and able to be in an ever-growing and dynamic environment.
Able to be a top contributor to a team culture that breaks the mold, fueled by innovation & creativity in a fast-paced environment, with positive & transparent collaboration.

Jobcode: Reference SBJ-gwew5j-18-218-38-125-42 in your application.