Publicity Manager

Job Description

Role Purpose:

Design and implements the local HBOMax brand communications and coordinates the day-to-day activities of all activations campaigns and Brand PR efforts, in line with the overall strategy and in close alignment with the Director of Publicity & Activations. 

The overall objective is to build the local flavor of HBOMax brand and strengthen the product preference locally, driving brand awareness, consumer engagement and understanding of value proposition for the service.

Working closely with team members across creative, social and digital media, among other internal groups, this role will drive and execute the day-to-day in-market brand stories, brand events and activations and promotional brand PR efforts in industry events.

Responsibilities:
• Increase awareness and consideration of HBOMax in Brazil.
• Make the HBOMax brand feel local.
• Collaborate with the publicity group to plan and execute programming activation campaigns, including experiential, digital and on-site events.
• Maximize the coverage of HBOMax, contributing to brand awareness and product value proposition push.
• Run high-impact activations that drive earned media/buzz.
• Participate in brainstorming meetings and help develop localized communications strategies for the brand.
• Evaluate campaign performance across multiple KPI's and how performance metrics inform and adjust strategies, providing actionable recommendations throughout the campaign lifecycle and future activations. 
• Generate brand story editorial placements through media relations, content placement, and story pitching
• Manage press and social interviews and media/influencers lists; and develop relationships with key members of these groups.
• Update Director of Publicity and Activations Latin America on activation campaign and reports as requested.
• Supervise and/or coordinate administrational and logistic parts of activations campaigns including overseeing title related budgets. 
• Responsible for handling all press and influencers platform access.
• Lead the promotion of all brand partnerships and promotions with third-party brands across our distribution pipeline to drive subscription and broaden the reach of the campaign. 
• Write and edit campaign materials and releases.
• Work closely with agency to create and maintain calendar of activities, storylines, editorial leads, calendars, status reports, and documents related to project campaigns.
• Handle a variety of projects concurrently and the ability to prioritize.
• Handles monitoring, collecting and evaluating of press and influencer coverage reports as well as competitive monitoring.
• Supervise and/or coordinate administrational and logistic parts of activations campaigns including overseeing activations related budgets.

Requirements & Qualifications:
• 7-10 years brand communications experience in a studio, network, agency or entertainment firm.
• Proven experience developing high-impact activations campaigns in the market.
• Extensive experience developing and driving breakthrough activations and integrated campaigns.
• Bachelor's degree and/or relevant experience; MBA a plus.
• Ability to think strategically and execute tactically, meet a high-bar of quality throughout. 
• Strong communication, presentation skills and positive team collaboration is a must .
• Good organizational and follow up skills required.
• Fluency in English, Spanish is essential. Portuguese as additional language is preferred.
• Demonstrated expertise in building and maintaining a wide strong network of media contacts and influencers.
• Understanding of the current dynamic entertainment landscape, competitive creative campaigns and consumer trends. 
• A genuine, enthusiastic and passionate fan of HBOMax with excitement for our content and product.
• Experience of influencing and communicating brilliantly across cross-functional and matrixed organizations at all levels.
• Able to be a top contributor to a team culture that breaks the mold, fueled by innovation & creativity in a fast-paced environment, with positive & transparent collaboration.

Jobcode: Reference SBJ-roe826-3-129-69-151-42 in your application.