Marketing Manager

Job Description

Manager, Marketing (Retention) - HBOMax

Find out more information at HBOMax.com.

The Team
The HBO Max Retention team is focused on maximizing subscriber growth by continually improving each phase of the customer journey, from conversion through engagement, retention and winback. We leverage data and key insights, coupled with Max programming events, to produce high engagement subscriber communications, marketing programs, and innovative platform enhancements. The team has a rigorous test and learning agenda across marketing channels that requires deep collaboration with key partners including: Design, Editorial, Data, and MarTech and Product teams. We're serious about cultivating, nurturing and growing talent. We value accountability, fairness, hard work and curiosity. We're fun, diverse and passionate about doing good work. We're out-of-the-box thinkers and doers.

The Job
This individual will lead campaign development and execution from end-to-end to deliver a best-in-class consumer experience centered around HBO Max programming (HBO & Max originals, series, movies, documentaries and more). The Manager will collaborate with key partners including Design, CRM, Editorial, and Data Science to develop and execute key business initiatives aimed at motivating optimal engagement behaviors. The ideal candidate will be a team player with a background in marketing, excellent communication skills and a demonstrated passion for performance and continuous improvement.

The Daily
• Work closely with the Senior Manager to develop and execute communication strategies to drive key business objectives based on programming, interests and stage in the customer lifecycle.
• Develop implementation plans for key strategic initiatives and business objectives, leading cross-functional projects from end-to-end.
• Prepare performance reports highlighting key insights to share out with the rest of the team to drive continuous improvement in our program.
• Play a key role in agile testing pod, identifying test ideas and digging into results to optimize our program and improve priority business metrics.
• Utilize campaign performance and customer trends to inform future recommendations and initiatives.
• Contribute to other digital projects (including 3rd party mailings, research initiatives) as needed.

The Essentials
• 5-7 years marketing experience
• Bachelor's degree or equivalent in Communications, Marketing or English
• Proven success leading campaigns and initiatives across multiple cross-functional stakeholders
• Excellent organizational, time management and written/oral communication skills
• Strong quantitative skills, excited by actionable consumer or campaign insights
• Ability to distill complex information into key takeaways for stakeholders
• Ability to think strategically and execute tactically
• Self-motivated and intellectually curious, driven by a desire for continuous improvement
• A team player with the ability to juggle multiple projects simultaneously and perform under pressure with meticulous attention to detail
• A passion for entertainment and pop culture

The Perks
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands

Jobcode: Reference SBJ-rvex37-3-21-100-34-42 in your application.