Job Description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, ''the stuff dreams are made of,'' we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Manager of Marketing Analytics (Media) will be responsible for enabling media effectiveness reporting and insights to all marketing teams supporting HBO Max and the newly launched platform. S/he will create actionable reporting from user-level behavior data and multiple data sources, including information from data science, marketing, and media measurement platforms. S/he will coordinate closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting/measurement frameworks which ultimately enable our dashboard development. Reporting is global and utilized by domestic and international stakeholders alike. S/he will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform. S/he is an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results.
Your Role Accountabilities…
• 4+ years' experience in marketing analytics, with a particular focus on media metrics (paid & organic)
• 4+ years' experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus
• 2+ years' experience managing a team, including experience working on a fast-paced team
• Strong understanding of media measurement strategies, frameworks, and technology
• Experience executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders
• Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights
• Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels
• Understand how Media Mix Modeling and Attribution Models are used to drive strategy decisions
• Experience setting up and measuring iterative A/B test analysis to inform BAU strategies
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
• Strong interpersonal, communication and presentation skills
• Ability to liaise with technical, marketing and business teams
• Strong team focus with outstanding documentation, organizational and resource management skills
• Advertising Agency experience a plus or working in media analytics at another entertainment company
Qualifications & Experience...
• Bachelor's Degree in Business, Finance, Marketing, Math or related field
• Must be able to communicate effectively with media, marketing, and engineering teams
• Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs (Apps Flyer) and Site Analytics tools (Google Analytics)
• Strong technical skills are required, including experience with Excel, SQL (LookML a plus), data mining, data visualization, and designing analytics/reporting data layers
• Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable
• Must be results driven with an excellent attention to detail
• Must be able to organize, prioritize and schedule a high workload, efficiently
• Must have strong written and oral communication skills – particularly within large organizations
• Must be comfortable managing projects and timelines
• Ability to collaborate with key partners and stakeholders to define metrics, identify requirements and maintain confidentiality.
• Must be able to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned.
• Ability to manage both internal and external vendors and suppliers
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $109,900.00 - $204,100.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.
Jobcode: Reference SBJ-rjj1ww-44-201-24-171-42 in your application.