Manager, Kicks Brand Strategy

Job Description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, ''the stuff dreams are made of,'' we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Bleacher Report, a Warner Bros. Discovery company, makes it as easy as possible to be a sports fan by defining the moments that matter. Empowering, personal and community driven, its vision for making sports bigger than the game has led to unmatched engagement on social media, where it consistently ranks as the No. 1 digital and social brand. Bleacher Report also provides an industry-leading fan experience on mobile devices through its unparalleled app experience. This year Bleacher Report was ranked as one of the 'World's Most Innovative Companies' by Fast Company. Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.

Your New Role…

Bleacher Report is seeking a Manager, Kicks Brand Strategy to be responsible for developing and overseeing video content and social programming strategy for B/R Kicks across all social platforms, the B/R App, and extensions to linear television and beyond. This individual should be an expert in understanding sneakers, streetwear, and sports and the personalities who define the space and create new and innovative storytelling experiences across mediums including digital, social, live streams, and television.

The Manager, Kicks Brand Strategy will meaningfully lead video content development, social strategy, creative direction, tentpole planning, and serve as strategic manager to shared-resource teams that execute their vision. They will also lead outreach to creators, influencers, and talent in the space to partner on original content experiences that align with Kicks strategy. We are looking for someone with a passion for driving audience growth and engagement, pushing the boundaries of new content experiences, and who gets excited about sneaker culture, streetwear, and sports.

The Manager, Kicks Brand Strategy will work cross-functionally, collaborating with the content, design, sales and marketing, business development and leadership group on key initiatives and alongside partners in the sneaker industry.

Your Role Accountabilities…
• Develop and lead Kicks programming and content strategy with a focus on original video content, creators, live, and interactivity
• Manage Kicks editorial calendar and own tentpole planning to develop innovative content experiences
• Collaborate with the sales and marketing teams on monetizable content packages for sponsored and branded content opportunities
• Manage team of social programmers and external creators
• Identify and outreach to new and emerging creators, developing relationships and working on one-off and ongoing partnerships to create innovative content experiences
• Collaborate with producers, editors, design teams, and other shared resources by ideating and executing forward-thinking video concepts
• Manage and oversee content and production budgets
• Utilize analytics and platform tools to track and optimize growth, engagement, and views
• This role may require the employee to regularly appear on-camera or have their voice used on video as needed (as mutually agreed upon)

Qualifications & Experience...
• 5+ years professional experience in digital media, social media, content creation or curation, and production
• Extensive knowledge of sneaker culture, streetwear, fashion, and sports
• Extensive knowledge of best-in-class visual, creative, and social formats
• Extensive knowledge of all social platforms, functionality, and audience growth best practices
• Experience with project management and working with remote creators on deadline-oriented projects
• Experience with analytics platforms preferred
• Experience in leading small teams and/or projects/events
• Deep understanding of current media and digital content space
• Previous editorial, design, content, or social media experience in sneakers and sports is preferred
• Awareness of Bleacher Report and Bleacher Report Kicks' voice and extensive knowledge of internet culture

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $85,540.00 - $158,860.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-r0p766-3-145-191-22-42 in your application.