Manager, Editorial Strategy

Job Description

Find out more information at HBOMax.com.

The Job
The Manager, Editorial Strategy will assist in developing and implementing the editorial strategy and vision for the HBO Max platform and HBO legacy streaming platforms. In this role, you will be responsible for identifying, evaluating and executing a highly engaging editorial experience for consumers that combines WarnerMedia brands into one HBO Max voice, delighting users through engagement and discovery. You will collaborate closely across Content, Programming, Marketing, Publishing and other teams to develop strategies that increase user engagement and increase customer lifecycle value. You will also work closely with the Publishing team to ensure content curation is delivered accurately and on time.

The Daily
• Ability to effectively influence and contribute to the editorial vision and curation strategy for pages and projects you manage that drive growth and engagement.
• Editorial responsibilities of HBO Max include planning and prioritization, copywriting and editing, content curation, liaison with sub-brands and ensuring Editorial Calendar deadlines.
• Understand strategies on feature rollouts, industry standards and changes, and product improvements.
• Assist publishing counterparts to ensure schedules for pages are delivered on time and to specification.
• Support Editorial externally, interfacing with Brand, Content, Publishing, Legal, and additional teams as needed.
• Utilize data for continuous editorial improvements, and effectively communicate the process or results of your analyses cross-functionally.
• Develop, research and analyze new strategies to increase content consumption and drive interest.
• Establish a deep understanding of HBO Max's users to inform audience-first, data-driven segmentation strategies that drive KPIs including increasing streaming hours and CLV.
• Provide insights and analyses to drive the development of KPIs, evaluation and recommendations, as well as partnering with data analytics team to understand how our audience engages with content, their behaviors including user/audience perceptions, motivations, and usability testing.
• Identify and apply competitive and industry key learnings and trends.
• Work within Growth Marketing to increase user engagement and its impact to product and feature upgrades that drive user loyalty, increasing the CLV.
• Stay up to date with developments in content management and generate new ideas to drive editorial strategy.

The Essentials
• 6 years of experience in digital editorial products specific to user engagement and streaming or related experience at an entertainment media company.
• Prior experience and success in setting strategic context and helping develop creatives.
• Robust experience in content editorial, preferably in streaming, across all devices and operating systems.
• Knowledge of competitive landscape including SVOD and OTT services as well as deep knowledge of Content Management Systems (CMS) and Editorial.
• Detail oriented, organized, adept at prioritizing tasks, able to delegate appropriate responsibilities to editors and managers.
• Developed creative taste and strong instinct for stories and experiences that will capture consumers.
• Ability to actively engage in strategic conversations with social insights and community perspectives.
• Strong written and verbal communication skills.
• Self-motivated and accountable with executive-level presence.
• Ability to adapt rapidly in a fast-moving environment with shifting priorities; candidate must be able to create their own direction yet balance cross functional teams' needs, reacting quickly, dynamically, and intelligently.

Nice to Haves
• Has a natural passion for entertainment, a deep understanding of internet culture and a knack for spotting and steering great storytelling in the digital space.
• Effectively respond to cultural and consumer trends, as well as shifts in our business needs.
• Possesses a deep understanding of the video streaming industry as well as the data-driven personalization space and is a champion for the consumer.
• Executes against a vision via small, medium, and long-term projects.

The Perks
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands

Jobcode: Reference SBJ-gkbomp-18-116-239-195-42 in your application.