Editorial Manager

Job Description

Job Description

Title: Editorial Manager

Supervisor: Director, Editorial & Curation

Location: Athens

HBO Max is the future of entertainment and storytelling.

HBO Max™ is WarnerMedia's direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max recently began its global rollout launching in 39 markets across Latin America and the Caribbean, and HBO Max will enter Europe later this year and into next as it begins replacing the HBO-branded streaming services.

The Job

Reporting to Director, Editorial & Curation, the Editorial Manager will be responsible for delivering localized editorial and curation strategy. Working closely with a range of stakeholders – including local marketing team, CRM, social team, digital insight team, etc - making sure that all the needs are reflected in the curation of the platform, creating the best possible experience for the subscribers.

The Daily
• Create a localized editorial and curation strategy for the local market to drive maximum customer engagement, guided by content/market experience and analytical insights generated by consumer behavior on our service.
• Close cooperation with the other Editorial managers ensuring the high-level alignment with a local emphasis on LOPs and third-party acquisitions coming from the territory.
• In charge of editorial strategy (masthead selections, strategy and creation for pages, editorial recommendations and curatorial collections) and continuously updates our landing pages across all devices within the local market, including personalization, daytime strategy, selection of assets for promotion, collaborating with Product and marketing teams to design and implement A/B testing of different creative executions to understand performance and engagement drivers
• Work closely with all editorial managers to create and localize curation strategy each month for the region.
• Prepare monthly performance reports and provide insights into user behavior in the region and monthly curation strategy documents to be shared with Marketing, Social Media, Product, Publishing and other relevant teams to maintain flow of information and a unified editorial vision across company.
• Partner closely with Content Experience Strategy, Scheduling and Publishing teams to ensure timely and accurate delivery of strategy and execution across all devices and regions and ensuring that schedules for pages are delivered on time and to specification for Publishing
• Attentive to industry news and possess ability to quickly pivot strategy as needed.
• Close cooperation with Creative and in-platform communication teams to ensure campaigns and themes are successfully displayed.

The Essentials
• Relevant experience in similar role
• Analytical mindset that can create valuable insights from user behavior data to inform curation decisions. Strives to come up with new and more effective ways of measuring the impact of content on platform.
• Process oriented individual who can manage multiple projects simultaneously to under a broader editorial strategy.
• Strong understanding of content in the European context, especially with regional and local content and preferences specific for the Greek market. Ability to make solid editorial and curatorial decisions based on understanding of our customers, and the unique characteristics of our content.
• Strong understanding of the European market, SVOD, and direct to consumer.
• A love of television, movies and social media, as well as a passion for staying on top of industry trends.
• Understanding and awareness of key trends and issues in the major media markets in Europe and especially in Greece.
• Fluency in written and spoken English is essential.

Jobcode: Reference SBJ-rznym7-18-117-182-179-42 in your application.