CRM Project Manager

Job Description

CRM Project Manager (6 MONTH FTC)

Your New Role…

HBO Max EMEA is looking for an experienced Retention Project Manager to play a pivotal role in elevating our CRM & lifecycle practice.

You will drive growth for HBO Max by leveraging your experience with CRM automation, customer retention and engagement, revenue generating activities and tactical marketing analysis. Your outstanding interpersonal skills, ability to work within a team and passion for driving results will have a large impact on the success story of HBO Max, and will assist in decreasing churn, increasing conversion, improving the customer lifetime value and revenue enhancement.

The ideal candidate thrives in international, dynamic and a fast-moving environment and is an experienced, bold, multi-faceted and innovative CRM & lifecycle expert with strong communication skills who thinks strategically, analytically, and creatively.

You will have a pan-regional role and will work closely with the CRM team, and other departments spanning Creative Services, BI, Growth Marketing, Distribution, Product Development, Programming, Customer Service and PR across Europe.

Your Role Accountabilities…
• Define and implement end-to-end lifecycle strategies and tactics focused on retention and customer growth
• Plan, optimize and execute retention and monetization initiatives across email, push notification and in-app messaging through automation, custom audiences, programs and customer lifecycle stages
• Create briefs and partner with the Creative Services and Ops team to ensure the output is aligned with the business objectives
• Develop new use cases and design automated and dynamic programs supported and inspired by data to maximize customer lifetime value
• Define a test-and-learn strategy to optimize communications effectiveness across channels and programs
• Measure performance and develop reports for CRM programs; Work closely with data and analytics teams to track and optimize customer retention, loyalty, and reconnection
• Collaborate with other Growth Marketing areas to support and develop cross-channel initiatives
• Collaborate with Product to enhance customer experience and engagement throughout their end-to-end journey on the platform

Qualifications & Experience…
• Solid experience with CRM, lifecycle marketing, digital marketing, and multi-channel programs
• Demonstrated project management and multitasking skills
• Excellent understanding of email, push notification and In-app notifications, preferably from a B2C subscription-oriented business
• Proven work experience with a Marketing Automation Tool (Braze or equivalent)
• Strong analytical skills and comfort with Excel, web analytics tools etc.
• Skilled in digital marketing, including targeting/segmentation, A/B testing, and optimization for conversion and engagement
• Ability to handle multiple projects and deliver results, working both strategically and tactically
• Understanding of local-market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results
• Success collaborating and excellent teamwork skills
• High standards of excellence and attention to detail
• Creative mindset and ability to propose new before asked
• Ability to travel to other European countries
• Fluency in English is a must, additional language is a plus

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-d2v5nm-3-138-69-45-42 in your application.