Program Manager, Marketing Operations - Ucan
Netflix
Los Angeles, CA
The Job
WarnerMedia seeks a CRM Program manager for the Data Intel&Op - HBO Max department.
The Daily
The CRM Program Manager will be responsible for building and deploying email, push, and in-app campaigns for the HBO Max transactional, research, service, and other non-marketing programs. S/he will be responsible for end-to-end campaign management, including building ad-hoc and automated campaigns within the Braze platform, routing campaign builds through necessary stakeholders, tracking campaign status and scheduling on our project board, and deploying campaigns in Braze. S/he will partner closely with stakeholders from product, technology, engineering, customer experience, and research to fulfill strategic objectives. S/he will partner closely with creative, MarTech, and legal to fulfill campaign requests. S/he will help manage new capabilities within Braze to identify optimized flows for campaign management. S/he is an experienced CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills. S/he will also be the resident expert on Braze's Liquid coding capability and how/when we can best apply it to optimize our campaigns.
The Essentials
• Bachelor's Degree in Business, Marketing, Communications, Technology or related field is required
• 5 years experience in CRM operations with an enterprise-level ESP
• Deep knowledge of conditional logic coding (either Braze Liquid and/or Salesforce Marketing Cloud Ampscript strongly preferred)
• Advanced experience with audience segmentation tools; Braze experience strongly preferred
• Advanced experience in managing projects through Asana, JIRA, Monday or a similar platform
• Strong analytical and problem-solving skills
• Advanced skills in Excel
• Strong interpersonal, communication and presentation skills
• Ability to liaise with creative, engineering, technical, marketing and business teams
• Strong team focus with outstanding organizational and resource management skills
Must be able to communicate effectively with technical, marketing, engineering, and creative teams
• Must have prior CRM operations experience
• Must have prior experience with conditional logic coding within an enterprise-level ESP
• Must be results driven with an excellent attention to detail
• Creative problem-solver who works well as part of a team
• Must be able to organize, prioritize and schedule a high workload efficiently
• Must have strong written and oral communication skills – particularly within large organizations
• Must be comfortable managing projects and timelines
• Ability to manage both internal and external vendors and suppliers
Jobcode: Reference SBJ-d2nmj6-34-239-185-22-42 in your application.