Full Time Job
Creative Project Coordinator
HBO
- Paid
- Full Time
Job Description
HBO Max is the future of entertainment and storytelling.HBO Max™ is WarnerMedia's direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max recently began its global rollout launching in 39 markets across Latin America and the Caribbean, and HBO Max will enter Europe later this year and into next as it begins replacing the HBO-branded streaming services.
The Team
The Digital Creative Services team is a mix of professionals with expertise in branding and performance focused on the full-funnel customer experience. We're looking for talented team members who understand the power of brand and design as well as KPI's, call-to-action and promotion within digital advertising channels.
The Job
As the Creative Project Coordinator, for HBO Max EMEA your focus is on the delivery of newsletters and social media posts. You will coordinate between the internal clients and the design team and copywriter team. You will be responsible for creating e-mail communication and newsletters in e-mail builder tools.
Your client is the Growth Marketing team, including CRM, Social media and display ad team. Together with the Growth Marketing team, you actively coordinate and build together the newsletter and SoMe campaigns, using the assets and following the concept from the design and copywriter team.
You adhere the execution and delivery calendar and make sure all assets arrive in time for campaign implementations.
This job isn't just about day-to-day building of creative campaigns that blows KPIs through the roof. It's also about building a meaningful, long-lasting relationship between our brand, millions of people, and the entertainment we all love.
The Daily
Daily coordination of CRM, social media and dynamic display campaigns from a production point of view, across all EMEA countries.
Execute multi-faceted creative marketing campaigns that drive acquisition, engagement and retention.
The assembly of newsletters, using e-mail builder tools (HTML knowhow not necessary, some basic knowledge can be useful though), from graphical and copy assets
Quality control of the newsletters across email clients
Quickly adapt creative solutions in response to data, analytics, and feedback to improve creative performance
Partner with developers and growth marketing teams to ensure the feasibility of concepts and accuracy of execution.
Collaborate with regional teams ensuring local relevance of all creative proposals and strategies.
Find smart ways to use data and customer research to evaluate and improve the creative strategy.
Work closely with stakeholders to define creative strategies that generate value to the user experience, create engagement and increase conversion rates.
Collaborate and guide the internal creative team in the proposal and execution of ideas and campaigns assets.
Define creative specifications outlining components and guidelines to ensure a consistent experience across touchpoints.
The Essentials
Solid experience in creative content production management, a specialist in CRM / newsletters or Social Media or display ad production
Strong understanding of digital marketing best practices and scheduling tactics.
High attention to detail
Quality control experience in digital production is a plus.
Some experience working with Search, SEO and Google Analytics and/or Google certifications are a plus.
Experience in CRM measurement and analyzing success of content.
Ability to work across multiple projects, under tight deadlines and stay focused simultaneously on the big picture and the smallest details.
Excellent communication and organizational skills with high attention to detail.
Self-starter and the ability to creatively problem solve.
Excellent command of English.
The Nice to Haves
Intercultural communication experience and additional European languages are an advantage.
Jobcode: Reference SBJ-r7kn68-54-175-120-161-42 in your application.