Job Description
The organisation also includes Xandr's suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.
The Job
As Copywriter you will develop compelling messaging and concise storytelling for all WarnerMedia platforms, channels and brands. You'll write and edit copy for a wide variety of projects including print, video, web, mobile, and social media, working closely with the Creative Lead. You'll champion collaboration with client departments (Marketing, Programming) and support and inspire creative professionals within the in-house Creative Agency with compelling and tailor-made messages for a wide variety of projects/campaigns.
The Daily
• Brainstorm ideas, create concepts, and develop compelling messaging for all WarnerMedia brands and channels, including HBO and HBO Max
• Create nuanced storytelling for various platforms and communication channels, with a deep understanding of the subtle tone-of-voice changes that characterize each medium
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audiences and drives action
• Read and analyse various target groups, audience personas, research materials/statistics, and comfortably vary voice, style, and other characteristics demanded by the project/campaign/platform
• Ideate and collaborate on promotional assets and campaigns supporting brand, content, marketing, and commercial strategies, helping clients achieve their goals whilst raising the bar in creative innovation
• Constantly improve understanding of the WarnerMedia portfolio of channels, brands and service identities, plus differences by territory
• Closely collaborate within the Agency across all verticals – tapping into specialised skills and nuanced knowledge (audiences, cultures, platform specifics, etc.)
• Maintain up-to-date knowledge of communication and client-related industry trends
The Essentials
• Proven professional experience of copywriting within the media industry, or an advertising, creative or digital agency
• Excellent in interpreting, conceptualizing creative briefs, highly skilled in revising copy based on internal and client feedback and direction
• Experience working across a variety of audiences and touchpoints with an understanding of digital platforms, formats and analytics
• Keen eye for detail and appreciation of great design
• Deep understanding of brand and marketing goals in creative assignments
• Ability to present and pitch creative concepts to clients
• Thrives working in a multicultural, diverse environment with a cooperative working style
• Team player with a cooperative working style
The Nice-to-Haves
• Additional European language skills would be a plus
Our people make WM the inspiring organisation it is today.
At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences
and communities we serve.
WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of colour, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera.
There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here
Jobcode: Reference SBJ-re1xy0-3-237-46-120-42 in your application.