Associate Manager, Marketing Strategy

Job Description

The Job

The Associate Manager of Strategy & Planning for HBO Max Originals Marketing will be responsible for the overall campaign framework, audience definition, key beats, and relevant execution to establish the originals marketing campaign across all platforms. With a core focus on media & audience strategy, social strategy and activations/stunts, partnerships/promotions, media & social analytics, and cross-functional planning, they will support and execute the strategic campaign framework to capture consumer attention while reinforcing HBO Max as a premium streaming entertainment offering. They will partner with the Creative Marketing team and will report to the Strategy and Planning Sr Manager or Manager of HBO Max Originals Marketing.

The Daily
• Help build a strategic framework for HBO Max Originals campaigns, informed by data, audience & research insights, fueled by leading digital & social trends, with best-in-class execution.
• Develop and help shape big ideas that break through in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
• Consistently demonstrates strategic competency and ability to lead select campaigns.
• Skill/knowledge in 1 or more of the following: media & audience strategy, development & execution of social strategy and activations/stunts, partnerships/promotions, media & social analytics.
• Independently develops and executes campaign framework, audience definition, & key beats and proactively seeks feedback/approval on select campaigns.
• Manage and support the execution of all brand partnerships, promotions and paid media programs to drive viewership and broaden the reach of the marketing campaign.
• Consistently provides successful/excellent executional support.
• Consistently understands and manages multiple projects and identifies, communicates and drives forward clear next steps in the campaign process.
• Build, design, edit and manage timelines of all campaign related presentations including Strategy Briefs, Campaign Overviews, Recaps and more; working closely with internal teams and external agencies
• Analyzes holistic campaign performance (viewership/acquisition, media and social) and makes effective and timely decisions based on data, social listening and acute instincts.
• Support cross-functional meetings and documents to update and collaborate with teams across creative, PR, media, editorial, growth marketing, legal, international and distribution/partner marketing on campaign status.
• Makes effective and timely decisions based on data, social listening and acute instincts.
• Deftly communicates with internal and external stakeholders (esp talent, showrunners, producers) serving as a point of contact to field questions and provide recommendations and information on the fly.

The Essentials
• 2-5 years of experience in the entertainment industry with at least 2 years executing on marketing campaigns.
• Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion
• A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture..
• Demonstrates an ability to lead highly creative campaigns, with the ability to meet a high-bar of quality content creation.
• Strong knowledge retention and the ability to apply feedback, while also displaying incremental growth and the desire to improve.
• Strong communication (written, verbal) and collaboration skills with colleagues and clients, taking the time to communicate effectively even when under pressure.
• Time management and issue escalation with an understanding of how the individual's work impacts the entire team.
• Demonstrates flexibility & resilience in the face of change and uncertainty, with strong organizational skills, attention to detail and ability to switch between multiple projects with ease.
• Ability to work proactively, and effectively prioritize workload independently
• High level of integrity and discretion, with the ability to work with sensitive information
• Understanding/knowledge of creative and production process as they relate to marketing
• Proficient in Google Suite (sheets, slides, and docs)

Jobcode: Reference SBJ-gkqob4-3-140-198-173-42 in your application.