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Full Time Job

Travel / Tourism Regional Sales Manager

Gray Television

Remote / Virtual 08-19-2021
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
TRAVEL/TOURISM REGIONAL SALES MANAGER (REMOTE) - REVD

Job Summary/Description:

The ideal candidate will possess and demonstrate a strong understanding of advertising solutions including but not limited to OTT, DSPs, DMPs, Ad Networks/Exchanges, SEM, SEO, email marketing, social media marketing, native advertising, content marketing, and broadcast television. Facilitating media project launches through creation of campaign budget and timeline and executing and managing and optimizing project/creatives/platforms and developing connections with stakeholders at DMCs, DMOs, TPAs, CVBs, Co-ops, attractions, and local businesses, The RSM will identify and achieve business goals using Gray's extensive reach in both television and digital advertising solutions. The ability to work collaboratively with stations and operations to create a plan that is closely aligned with the client's goals and objectives, work with local creative service departments to develop messaging and creative appropriate to the project and platform and the interpretation of various types of data and analytics is absolutely necessary for success. When appropriate, there will be opportunities to attend meetings, seminars, conventions, and workshops to further knowledge and stay informed of the changes in the tourism industry, and exchange information.

Primary Responsibilities:
• Prepare and research for client meetings, working closely with the sales teams at each station
• Manage, track and optimize account performance to maximize client satisfaction and renewal business
• Identify clients' needs by listening and probing during discussions of their objectives and strategies
• Study the competitive environment and build knowledge of clients' business
• Reacts to change productively and handles other essential tasks as assigned all while working in a fast paced environment
• Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives
• This position requires extensive travel (over 50% of the time).
• company goals and objectives and contributing to team's success.

Qualifications/Requirements:
• Bachelors' degree, preferably in business, marketing, communications or hospitality management.
• 3+ years experience as a sales/marketing representative for a media company or multi-platform ad sales.
• Strong knowledge of television, digital, OTT and travel/tourism industries.
• Creative & strategic, with the ability to create best in class custom marketing solutions
• Must be able to work and thrive in a remote team environment. Ability to work effectively in a cross-discipline team, both as a leader and as a partner/collaborator.
• Must be a ''people person'' who is comfortable with a high volume of phone and webinar calls with C-level clientele and internal managers.
• Excellent negotiating and closing skills with a proven track record in achieving/exceeding sales goals
• Excellent oral and written communication and interpersonal skills with the ability to interact successfully with clients and advertising agencies at all levels
• Must have a valid Driver's License
• Position may be located at corporate offices in Charlotte, NC or in an area where Gray owns or operates a media company
• Qualified applicants, apply online and attach your cover letter and resume. No phone calls please. EOE-M/F/D/V

Interested applicants can, go to https://gray.tv/careers#currentopenings, click on ''apply now'', we also encourage you to upload your resume and cover letter

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Jobcode: Reference SBJ-gkkn70-3-145-186-6-42 in your application.

Company Profile
Gray Television

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.