Digital Programmatic Media Buyer - Gdm

Job Description

DIGITAL PROGRAMMATIC MEDIA BUYER (REMOTE/USA) - GDM (Gray TV)

Job Summary/Description:

The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media's client expectations. The role will focus on identifying target audiences, managing large budgets in real time bidding environments and to provide internal insights on digital campaign reporting. This is a remote position.

The successful candidate will be responsible for (but not limited to) the following:
• Build out media buys for various ad platforms using effective media buying strategies and oversee the day-to-day execution and optimization
• Participate in media planning to identify target audiences and craft creative and effective campaigns
• Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI
• Maintain digital marketing budgets across multiple tactics and campaigns.
• Suggest optimization and budget strategies according to the best performing creatives, audiences, placements
• Manage communication and requests from individual TV stations
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
• Oversee the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify new marketing opportunities.
• Contribute to educational documents, best practices and innovative solutions developed by the Ad Ops and Sales teams.
• Additionally, this position may be required to perform other responsibilities as assigned.

Qualifications/Requirements:
• 3+ years of data-driven digital marketing experience
• Excel power user (pivot tables, vlookup, index match, charts, etc)
• Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done'
• Experience with Data Visualization (e.g. Tableau, DOMO)
• Experience with Google Analytics, Google Ad Manager, DSPs, SSPs, ad exchanges social analytics, data integrations, media analytics, and client databases
• Team Player
• Experience taking on a high level of responsibility, works well under pressure
• Ability to meet multiple deadlines in a deadline driven, changing environment
• Familiarity or exposure to A/B testing

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now''

Jobcode: Reference SBJ-gmw3y6-3-15-211-107-42 in your application.