Full Time Job

Digital Analyst - RTM Studios

Gray Television

Franklin, TN 11-09-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
About RTM Studios:

Based in Franklin, TN, RTM Studios is a full-service marketing and media company specializing in automotive tech content. RTM Studios produces America's #1 automotive how-to television franchise ''POWERNATION'' with popular shows Engine Power, Music City Trucks, Detroit Muscle, and Carcass. RTM Studios' ''POWERNATION'' reaches millions of enthusiasts each week on 80 plus local affiliate stations, NBC Sports Network, and a growing list of streaming outlets. RTM Studios is a wholly-owned subsidiary of Gray Television Inc. For more information, visit www.gray.tv.

Job Summary/Description:

As a Digital Analyst, you will be working to optimize RTM's programmatic ad revenue and video distribution through our website, OTT apps, and FAST (Free Ad Supported Television) channels. On a daily basis the Digital Analyst will monitor content and advertisement performance, adjust to market conditions, and create strategies to maintain growth.

Primary job duties and responsibilities include, but are not limited to:
• Oversee ad operations for digital properties
• Traffic, test, and implement advertising campaigns in Google Ad Manager and Facebook Ads
• Maintain and optimize programmatic advertising across all digital channels
• Create reports for past ad performance and forecast future results
• Monitor content and advertising analytics and create strategies to maintain growth
• Conduct audience research and report on findings

Qualifications/Requirements:
• College Degree
• Minimum one-year experience in a digital/online related position
• Strong analytical thinker with the ability to think through open ended problems
• Experience with online analytics platforms such as Google Analytics
• Understanding of digital conventions and terms such as: header bidding, digital marketplaces, and how ads integrate into a website
• Experience scheduling online ads through ad systems such as Google Ad Manager or Facebook Ads
• IAB certifications a plus
• Proficient with Microsoft Excel

Interested applicants can, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', we encourage you to upload your resume and cover letter

Jobcode: Reference SBJ-gmwyv3-54-80-173-217-42 in your application.

Company Profile
Gray Television

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.