Account Executive

Job Description

About WILX:

WILX, the highly rated NBC affiliate, located in Lansing Michigan for more than 60 years is on a growth trajectory. WILX currently produces 33 hours of news per week and growing. A market leader in news, digital, and social media WILX News 10 is home to Emmy award winning reporters, and recipient of the Michigan Association of Broadcasters ''Station of the Year'' award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip ''up north'' for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all!

Job Summary/Description:

WILX Media, a Gray Television station located in Lansing, Michigan has a rare opening for an experienced Account Executive to join our team of integrated marketing/advertising professionals. At WILX, we help businesses ''find and keep their very best customers'' through the use of effective marketing and advertising. If you have media sales experience and see yourself as a high-energy creative individual that likes working with people, this could be your opportunity to work better hours and make more money at the top-billing media company in Mid-Michigan. You'll be given a list of current clients, but your real job will be to develop new business to grow and maintain a full customer portfolio.

Duties/Responsibilities include (but not limited to):

Sell advertising to local businesses both on-air and digital
• Grow and maintain a full customer portfolio.
• Develop new business.
• Develop ad campaigns.

Qualifications/Requirements:
• Media sales experience.
• Business to business sales.
• Excellent writing and communication skills.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Experience selling digital products/strategies including audience targeting, social media, PPC, SEO.
• Excellent knowledge of presentation software, MS Office products and CRM software.
• Must meet the Gray Television driving requirements and have a valid driver's license.
• Must pass pre-employment drug screening.

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

(Current employees that are interested in this position can apply through the Gray-TV UltiPro employee portal)

WILX-TV/Gray Television Group, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.

Jobcode: Reference SBJ-d523z7-3-146-221-52-42 in your application.