Account Executive

Job Description

Account Executive - Wafb

Job Summary/Description:

WAFB, Gray Television's CBS affiliate in Baton Rouge, LA has an immediate opening for an experienced Account Executive to join our team of integrated marketing/advertising professionals. At WAFB, we help our clients ''find and keep their very best customers'' through the use of effective research, marketing, and advertising. If you have media sales experience, or a background/education in Business, and see yourself as a high-energy creative individual that likes working with people, this could be your opportunity to make more money at the #1 media company in Baton Rouge, Louisiana.

Your responsibilities will include (but not be limited to) the following:

Be a NEW BUSINESS Champion - 80% of your time devoted to growing your list in the form of New Business • Maintain a list of ongoing accounts: Including seeing, presenting new ideas, keying orders, and any other day to day operations • Researching Ideas for both New and existing accounts • Building dynamic presentations, customized to growing your clients business • Forecasting monthly and quarterly results and achieving annual goals

Qualifications/Requirements:
• Bachelor's Degree
• 2 years Sales Experience, OR a background or education in Business
• Excellent writing and communication skills
• Ability to work independently and manage your time effectively
• Ability to use creativity to solve problems
• Ability to develop campaigns and motivate others
• A real desire to understand your clients and their businesses
• A thirst for ongoing learning: advertising, marketing, television, digital
• Experience selling digital products/strategies including audience targeting, social media, PPC, SEO
• Excellent knowledge of presentation software, MS Office products and CRM software
• Must meet the Gray Television driving requirements and have a valid driver's license

Jobcode: Reference SBJ-g4ym7q-3-129-13-201-42 in your application.