Job Description
JOB DESCRIPTION
We are looking for a Senior Manager, ASO and Acquisition Marketing to setup the strategy to drive new installs, improve app ranking and optimize install rate across all mobile and living room platforms for FOX Sports, Entertainment and News. This work includes defining and optimizing keywords, product descriptions, screenshots, videos, icons and reviews to improve discovery and performance of apps. You will execute initiatives, perform analysis, report out results and deliver recommendations to stand out in the competitive app ecosystem and meet company goals. You will also work cross-functionally with the Product, Brand Marketing, Content Marketing and outside vendors to bring the best customer experience to life.
A SNAPSHOT OF YOUR RESPONSIBILITIES
ASO
• Lead strategy for all app store optimization initiatives on behalf of the FOX Growth Marketing team
• Optimize and update search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and installs
• Monitor and report on keyword rankings, install rate, and effectiveness of experiments
• Stay current on the latest innovations in app store optimization for both Apple App store and Google Play store
• Manage relationships with vendors and customer success teams of full-suite mobile app intelligence platforms
Collaboration & Partnerships
• Lead app store designs with our in-house digital studio to create the right screens and experience for mobile and living room
• Partner with external vendors and internal stakeholders to update applications and prioritize experiments and screens
• Cultivate positive professional relationships across teams
WHAT YOU WILL NEED
• Digital marketing, account management or analytics experience with a focus on App Store Optimization
• Experience in pulling reports from the different user interfaces (Apple, Roku, Vizio, Samsung TV, FireTV, Google, etc.)
• Proficiency in key tools (e.g., SensorTower, Google Analytics,Appsflyer, etc.)
• Self-starter and learner with a hands-on approach
• Strong analytical and problem-solving capabilities
• Excellent written/verbal communication and presentation skills
• Good organizational skills and ability to meet deadlines
NICE TO HAVE, BUT NOT A DEAL BREAKER
• Bachelor's degree in Marketing, Business, Statistics or equivalent experience/training
ABOUT YOU
• You are excited by entertainment, sports and news, technology and optimization
• You have an entrepreneur's spirit and enjoy problem solving
• You LOVE getting stuff done, not just talking about it!
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
Click here to learn more about the diverse communities of people behind our brands.
Jobcode: Reference SBJ-gxoye1-54-167-199-134-42 in your application.