Social Media Strategist, Integrated Marketing

Job Description

FINN Partners is looking for a Social Media Strategist in our Nashville office to join its rapidly growing Integrated Marketing team. The team supports a variety of accounts throughout the agency. The Social Media Strategist will be responsible for the implementation of paid and organic social media strategies, community management, influencer marketing, and reporting.

The FINN team thrives on collaboration, and so we are looking for a strong team player who is comfortable taking the reins on community management, tracking against key client business goals and KPIs. Attention to detail should be apparent in all aspects of your work. The ideal candidate blends creativity and curiosity with structure and strategy. We're looking for someone who is comfortable sharing insights with clients and internal teams, while working on the frontline to support day-to-day program functions.

Responsibilities:
• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network

Requirements:
• Bachelor's Degree in marketing or relevant field
• Proven work experience as a Social media strategist or Social media manager
• Hands on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Excellent multitasking skills
• 4+ years' experience working in social media in an agency setting or in-house
• Demonstrated successes in social media campaigns, influencer programs, and paid social
• Exceptionally strong writing skills (blog posts, social content, ad copy, etc.)
• Command of social media workflow, monitoring and measurement tools
• Strong project management and time management skills
• Client management experience
• Expertise in paid social
• Ability to offer creative insight for social graphics, design skills are a plus

Jobcode: Reference SBJ-g6nze8-3-144-244-44-42 in your application.