Senior Paid Search Specialist

Job Description

Our paid media team is seeking a motivated Paid Search Specialist to join our agency to support the management of our clients' Search Engine Marketing (SEM) campaigns. Mastery of Google Ads and Analytics is a requirement. Paid Social experience is desirable. Experience with other digital channels, whether Programmatic, Direct/Publisher, Native, is a definite plus but not essential.

Main Duties and Responsibilities:
• Responsible for providing best-practice media recommendations
• Lead and fully manage paid media accounts, particularly PPC programs
• Develop media strategy by understanding clients' objectives and working with internal teams
• Own campaign strategy and structure, including keyword development, audience targeting, campaign build, bid strategy, set-up, and execution
• Day to day management and continuous optimizations on the account, campaign, and ad group levels
• Daily pacing and budget tracking
• Biweekly and monthly performance tracking and reporting
• Direct client communications (meetings and conference calls)
• Competitive review and analysis

Education and Experience:
• Bachelor's degree
• 2-4 years advertising or media agency experience, with a minimum of 2 years managing Google Ads
• Current Google Ads certification

Knowledge & Skill Requirements:
• G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
• Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
• Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Excellent problem solving skills
• Solid project management and organizational skills
• High level of accuracy and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines

Jobcode: Reference SBJ-rz5j9n-3-22-70-9-42 in your application.