Marketing and Campaign Manager, Latitude Festival

Job Description

Company: Festival Republic

Department: Marketing

Location: London

Reports to: Head of Marketing

Working Hours: Full time, permanent. You will also be required to work on site at festivals during festival season.

Role Description

We're looking for an exceptional Marketing and Campaign Manager to deliver flawless campaigns for Latitude Festival. Reporting into the Head of Marketing and the Promoter of the festival, you will be committed, ambitious, passionate and determined to do great work. This is a senior marketing role that requires an experienced, creative, energetic and self-motivated individual that has a strong campaign marketing background, has enthusiasm for music events and festivals and would like to work within a busy events company.

You will be working as part of a wider Marketing Team and will line manage two to three members of the team: A Social Media Manager/Content Producer and a Digital Assistant/Intern at seasonal points across the year. As we near the festival, this team may grow. You will work alongside an Operational Marketing Manager on key moments within the campaign such as ticket launches, plus large-scale media partnerships and brand partnership executions. You will also work closely together with our inhouse Press Manager to produce and execute a best-in-class communication plan for your festival. Alongside this, you will be responsible for managing the marketing elements of the brand partnerships brought to the festival via the Live Nation partnerships team and ensuring all campaign content is executed to a high level and in a style that fits the festival brand.

This role also plays a key part in the onsite execution of the festival, as you will be responsible for managing the marketing team, briefing and overseeing all video and photo content, the festival App and communicating customer feedback via social media.

You will be surrounded and supported by smart, creative people and you'll be motivated to refuse to accept that something cannot be done. A 'where there is a will there is way' attitude is essential!

About Latitude Festival

Latitude Festival is the UK's leading music and multi-arts festival, offering 45,000 attendees a line-up of the most exciting artists, from our music and comedy headliners to emerging acts across a broad spectrum of the arts and family entertainment. International theatre, classical and contemporary dance, holistic wellness, engaging creative activities for children of all ages, literature, poetry and spoken word, visual installation and counter-cultural club nights; the festival is a weekend of uninhibited discovery.

Who you are

Competencies / Skills / Knowledge / Experience
• Experience and deep knowledge in media buying (digital, radio, print & OOH)
• Knowledge in UK festival markets and events
• Experience managing project timelines and a marketing campaign 'roadmap'
• Experience in budget management and invoicing
• Experience managing direct reports
• An in-depth knowledge of digital marketing including both paid and organic media
• A passion for social media and extensive knowledge of social media channels
• Intermediate or above experience of Wordpress
• Experience managing website projects from design to build
• Excellent attention to detail and organisational skills
• Excellent command of the English language, creativity and overall writing skills
• Strong interpersonal communication including the ability to relate to different audiences
• Intermediate or above experience of Microsoft Office (or similar)
• Possess strong organisational skills
• Knowledge of MailChimp and CRM software

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Passion for understanding the consumer, for what live music, comedy, theatre and arts mean to different audiences and what motivates consumer behaviour around live events
• Ability to manage several projects at one time, in a fast-paced environment and to work to tight deadlines
• Team player attitude
• Excellent interpersonal skills with an ability to work independently
• Results orientated and delivery focussed
• Strong attention to detail
• Flexible approach to working hours

What the role includes
• Campaign Management – Plan a festival marketing campaign from start to finish, including understanding Audience Profiles and how they consume media
• Campaign Planning – Come up with inventive ideas for festival announcements
• Working with internal stakeholders - to understand campaign objectives to then deliver campaigns on time and on budget and ROI.
• Liaise with the Operational Marketing Manager frequently on shared projects and timelines.
• Onsite marketing management at the festival
• Manage paid digital advertising & Media Buying – you will be solely responsible for media buying (digital, radio, print & OOH) and the reporting of said campaign buying.
• E-Mail Marketing – Working on email campaigns using Mailchimp software
• Research key markets, competitors and opportunities across the digital platforms and festivals/events
• Segmentation – Understanding and implementing segmentation strategies to serve the best artist to the right customer
• Websites – Support the Promoters with adding new events to the website and creating a Strategy for optimum sales conversions
• Data – Work with the Promoters and other Marketing Campaign Managers to manage, maintain and grow databases
• Real-Time – Spot opportunities to news jack across our digital channels
• Budget Management – Manage festival budgets and report on ROI
• Governance – Ensuring all Organisations data entry points are compliant
• Trend Setting – Research and develop the newest ways to communicate with Fans
• Reporting – Manage effective reports on a weekly basis for all ongoing campaigns

#LI-SL1 #FestivalRepublic

The Company

Festival Republic is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

Jobcode: Reference SBJ-gk1nyk-18-117-186-92-42 in your application.