Senior Social Media Specialist, College Sports
ESPN
Bristol, CT
Working in social media at ESPN is unlike anything else. Each day you'll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day.
ESPN is seeking a Senior Social Media Manager to oversee a team of social content producers that discover, develop, and distribute content for ESPN-branded social media accounts across Instagram, TikTok, Twitter, and Facebook. An ideal candidate will have experience effectively managing people, creating resonant social content, making time-sensitive content decisions, and leading large-scale, cross-platform projects from start to finish.
*may be possible to open to alternate locations: NY/CA or Remote*
Responsibilities:
• Leads the oversight and day-to-day content approach for more than three ESPN-branded social media accounts
• Manages team meetings, coverage planning, and reporting for entire sport or project verticals
• Manages multiple direct and indirect reports; including multi-layer management to foster career growth, development, departmental productivity
• Collaborates with internal and external partners to optimize the social fan experience
• Regularly assigns work to and mentors designers, producers, editors, and more throughout the organization.
• Edits and approves social posts for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development
• Maintains commanding knowledge of the latest social media trends and best practices
• Analyzes performance of social content and incorporates insights into future content decisions
• Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position
Basic Qualifications:
• Minimum of 7 years of experience working in a fast-paced social media environment with content creation responsibilities or minimum of 7 years of relevant experience
• Minimum of 2 years of experience managing teams of people
• Minimum of 3 years of experience using video editing software (e.g. Final Cut, Premiere)
• Minimum of 3 years of experience using photo editing software (e.g. Photoshop, InDesign)
• Advanced knowledge of current sports and social landscape, including market positioning and strategies
• Possess excellent news judgment and verbal/written communication skills
• Commanding knowledge of journalistic standards
• Ability to work quickly and juggle multiple tasks during a typical work day
• Ability to shape content at various stages of development
• Highly skilled in interpreting and applying data to decision making
• Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN's social media followers
Preferred Qualifications:
• Minimum of 3 years of experience managing large-scale social media accounts
• Minimum of 1 year of experience articulating social strategy in large meeting settings
Required Education
• Bachelor's degree or equivalent in Journalism, Communications, Online/Multimedia or related field
This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
Jobcode: Reference SBJ-r0ezpm-3-16-76-43-42 in your application.
ESPN, Inc. is the leading multinational, multimedia sports entertainment entity featuring the broadest portfolio of multimedia sports assets with over 50 business entities.