Sr Manager Paid Media Strategy

Job Description

Location: NYC (but remote until TBD)

The Customer Acquisition team is a division within marketing tasked with driving new subscriber growth across Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns to grow the subscriber base for Disney Streaming Services. The Sr. Manager of Paid Media Strategy for ESPN+ will play a central role in developing strategies across paid media channels and communicating our plans to the broader organization. Specific responsibilities will include developing growth strategies for our ESPN+ product, building relationships with extended teams across the Disney, Disney Streaming & ESPN businesses. Exceptional communication and presentation skills are critical for this role. The successful candidate will bring a highly analytical, creative, and flexible growth mindset, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to build out and shape a new performance marketing team and be at the forefront of digital innovation and growth.

Responsibilities:
• Develop strategies to drive aggressive subscriber acquisition, conversion & efficiency for ESPN+
• Manage communications across teams – build strategy decks & communicate project status and results across org
• Act as key stakeholder in development & management of robust test plan, based on data & analytics, to improve performance throughout the conversion funnel.
• Manage a prioritization framework across channels and in partnership with stakeholders across the organization
• Ability to identify opportunities for cross-channel growth and develop comprehensive roadmap for successful execution
• Act as central point of contact for cross-functional business teams and collaborate with key stakeholders across the Disney businesses to drive mutually aligned objectives
• Inception & delivery of key marketing & critical cross-channel priorities
• Provide input into cross channel marketing investment strategy in order to achieve desired KPIs
• Assist in providing ongoing reporting and analysis to inform and support business and marketing decisions
• Serve as key representative and subject matter expert to executive leadership team on paid media performance and initiatives
• Leverage ESPN+ learnings and best practices to influence Star+ strategy for across Latin America - both launch plans and ongoing support

Basic Qualifications:
• 5-7+ years digital acquisition marketing experience with at least 2 Years working in a highly analytical environment (management consulting, investment banking, business strategy)
• Top notch communication & presentation skills – ability to distill complicated concepts and explain them to senior level executives and team members alike
• Highly analytical mindset with a deep understanding of acquisition funnel, economics and profitability levers
• Experience with various paid media channels - search, display, video, affiliate, influencer and/or
• Strong partner or client management skills
• Ability to work well under pressure and adapt to ever-changing scenarios
• Proactive, multi-tasker, problem-solver who can be a collaborative team player
• Ability to work across teams and matrixed business units
• Flexibility & ability to work in a fast paced and dynamic environment
• A can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Required Education
• BA/BS Required

Preferred Education
• MBA Preferred

Jobcode: Reference SBJ-d222om-3-139-233-43-42 in your application.