Marketing Associate - Soccer

Job Description

Disney Streaming is looking for a Marketing Associate to help lead promotional efforts for the ESPN+ Soccer offering. This person will serve as the primary point of contact for all soccer initiatives, managing a broad portfolio that includes LaLiga, Bundesliga, MLS, FA Cup, Carabou Cup, LigaMX, EFL, and more. Specific responsibilities will include development of league-specific marketing campaigns, managing overall positioning of ESPN+ soccer, oversee creative development process, and serve as internal resource for all Disney Streaming business units.

Responsibilities:
• Lead all ESPN+ soccer marketing efforts
• Oversee league specific marketing campaigns for all soccer content (LaLiga, Bundesliga, MLS, FA Cup etc), working closely with internal teams on TV, paid media, lifecycle, and affiliate plans
• Monitor campaign performance and provide reporting/optimization recommendations to senior leadership team
• Work directly with creative department to develop unique positioning/messaging for each league streamed on ESPN+. Facilitate delivery of assets and manage approval process for all marketing material
• Work with leagues and teams to identify ways to highlight ESPN+ on partner channels
• Serve as trusted resource for all internal teams to leverage. Follow and raise awareness of all key storylines and happenings within pro sports
• Continually identify new and creative ways for ESPN+ content to be promoted

Basic Qualifications:
• 3-5 years experience in a marketing or account management role (not including internships), preferably related to sports
• Passionate soccer fan with a deep understanding of the game. Should be familiar with both the domestic and international game, as well as relevant League, Club, and Player dynamics across the globe
• Proven track record of successfully leading all aspects of projects, from ideation to execution
• Creative, flexible and innovative team player with strong organizational and problem-solving skills
• Understanding of how to leverage multiple marketing channels to reach consumers (Digital, TV, OOH, etc.) and how they work together in marketing mix
• Excellent written and verbal communication skills

Preferred Qualifications:
• Experience working in sports or with professional athletes
• Experience managing Creative and Media teams, both internal and external agencies
• Experience marketing to multi-cultural audiences, particularly Spanish Language

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-r7jpvk-3-15-202-214-42 in your application.