Product Marketing Manager, Unreal Engine Products

Job Description

Product Marketing Manager - Unreal Engine products

This individual will join the Product Marketing team and share responsibilities in achieving Unreal Engine business goals in existing or new markets. He/she/they will be responsible for the marketing strategy, planning and delivery of product launches in the Unreal Engine product portfolio, and be a key stakeholder in go-to-market decisions. The successful individual will manage product launch plans and overall marketing strategy for the products they'll be responsible for, plus drive all aspects of execution including market research, creation of messaging, collateral, web deliverables, video deliverables, email campaigns, advertising and more.

Key responsibilities/day-to-day activities:
• Drive the overall marketing strategy to support product/s adoption
• Create marketing plans to launch new products
• Be the marketing lead in go-to-market discussions with product management, release management, documentation, sales and other teams
• Develop messaging for new product releases in existing or new industries
• Manage the development of marketing deliverables outlined in the marketing plan such as collateral, web materials, emails, video content, and other communications
• Develop sales materials and oversee the development of demo content
• Conduct market research across a variety of market verticals
• Develop buyer and user personas based on target markets
• Act as a brand guardian and make sure all marketing deliverables adhere to brand guidelines and Epic standards.

The ideal candidate will have a mix of the following qualifications and skills:
• Minimum 5 years of experience in marketing or product marketing roles
• Experience bringing software products to market is highly advantageous
• Prior experience working in the games industry is desired
• Proven record of having delivered successful marketing campaigns across multiple channels
• Competent in both marketing strategy and execution
• Excellent project management skills
• Ability to liaise with multiple internal and external stakeholders
• Strong communication and presentation skills
• Experience developing messaging documents

Jobcode: Reference SBJ-rjv4e0-18-118-144-69-42 in your application.