Marketing Manager

Job Description

eOne's Family Brands division is an exciting, fast growing team within the global Hasbro family that specialises in the development, production, distribution and brand management of kid's entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; superhero hit PJ Masks; newly launched pre-school series Ricky Zoom; fashion brands My Little Pony, Equestria Girls and Jem; as well as action-adventure brands Transformers and Power Rangers.

Role Summary:

Execute and deliver the brand marketing strategies for allocated brands within the eOne Hasbro entertainment portfolio. Working alongside the Director, this role will focus on ensuring the successful execution of integrated marketing campaigns that develop brand awareness, affinity and engagement on a local level, safeguarding seamless story to shelf scheduling and amplifying promotions across channels and lines of business.

Key Responsibilities:
• Implement and execute franchise led long-range plans through targeted content & brand marketing campaigns in conjunction & collaboration with Director and regional Commercial teams (Content Sales, Toy & Games, Consumer Products, Publishing, Location Based Entertainment, Promotions, Direct to Retail)
• Support Director in setting out annual plans and adapting global and regional brand strategies and assets to local territories
• Develop a local synergy and holistic promotional timelines for eOne Hasbro entertainment brands ensuring that all media opportunities are maximized across channels and lines of business
• Offer marketing support to the Content Sales team, align on content roll-out plans and build strong relationships with distribution partners across linear and digital platforms (FTA, PTV, VOD, etc.) to drive content awareness / viewership / tune-in through thematic stunting, on-air brand campaigns, events, etc.
• Execute alongside Director impactful consumer-facing PR moments that drive viewership and brand affinity – including episode premieres / charity partnerships / cinema events / brand initiatives (e.g. 15 years of Peppa Pig / the talent behind Peppa Pig / Peppa Celebrates Chinese New Year/ My Little Pony World Kindness Day / PJ National Superhero Day)
• Partner with Digital & Social Media teams to build online audiences (YouTube, Facebook, websites, newsletters), add marketing value to their plans and enhance brand marketing campaigns
• Liaise and collaborate with Global Franchise & Creative services teams to leverage global plans and adapt central creative assets for brand marketing purposes
• Manage agencies and agents in the execution of campaigns and leverage owned, earned and bought media channels to amplify campaign reach and results
• Maintain marketing campaign calendar and define project timelines from ideation to launch
• Plan and monitor the ongoing organic presence across all media, such as channels, studio marketing activities and other local promotional and marketing campaigns

Key Competencies:
• Educated to degree level or equivalent
• Comprehensive and demonstrable experience in building consumer brands and delivering integrated marcom programmes in the entertainment industry, or similar multinational matrix organisations
• Strong experience developing and managing content & brand marketing campaigns with execution across the marketing mix
• Strong understanding of the media landscape and cultural nuances across EMEA
• Experience identifying research insights and presenting actionable recommendations
• Comprehensive experience pitching, converting and managing brand marketing partnerships
• Ability to influence internal and external cross-functional teams effectively
• Proven track record as a self-starter in a fast-paced and changing environment
• Proven experience in stakeholder management
• Strong analytical problem-solving skills.
• Demonstrated organizational, planning and analytical skills.
• Excellent written and verbal communication skills
• Creative mindset with the ability to leverage on data to develop strategies/decisions
• Fluent in English; additional European language skills desired

What you'll be a part of:
• Taking care: competitive health and dental coverage
• Investing in your future: local defined contribution pension plans
• Break time: reduced hours in summer
• Be inspired: regular film screenings, concerts, and opportunity to get involved in industry events
• Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
• Grow: develop your career and shape your future

Jobcode: Reference SBJ-rzn23n-18-118-9-7-42 in your application.