Senior Manager, Creative Direction, Wild Rift
Riot Games
Shanghai, 中国
Senior Marketing Manager
We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.
We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.
Responsibilities:
• Deliver effective marketing campaigns, including performance marketing
• Partner with operators and commercial teams to drive GTM planning and execution
• Deeply understand Global and Regional plans and influence key local partners and operator marketing
• Influence cross-functional, regional and global teams, representing China player needs and motivations
• Leads local marketing reporting & effective in analysing & setting KPI's
Skill Requirements:
China senior marketing experience - digital-focus, performance marketing
Qualifications:
• Strong UA / PBM skillset including analysis and feeding into partner plans
• Strong team player
• Experience managing and influencing large operators and partners
• GTM strategy and planning experience in China
• Experience either working at or with larger gaming platforms & operators
• Experience working at or with Western multinational companies
• Strong communication skills in English and Chinese
• Strong understanding of China market nuances and local gaming culture 'Gaming - mobile/online & sports marketing exposure
Jobcode: Reference SBJ-rne15m-3-88-254-50-42 in your application.
Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.