Senior Manager, Marketing & Creative Strategy

Job Description

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

EA SPORTS is looking for its next star player for the role of Senior Manager, Marketing & Creative Strategy to take our campaigns and creative to the next level.

We live and breathe sport. We know the culture. We collaborate and create. We provide incredible strategies that galvanize audiences and grow our incredible sports brands to new heights.

THE TEAM

The EA SPORTS Marcom Strategy Team defines the marketing strategies that underpin our campaigns and go-to-market narratives. We are firmly planted at the epicenter of sports, gaming and entertainment. This requires use of both left-brain and right-brain thinking to boldly chase the next powerful insight to evolve marketing in our industry and beyond.

You will report to the Director, Marcom Strategy for EA SPORTS working on titles like Madden NFL and others. You will build awe-inspiring work that stimulates new and imaginative campaigns and creative.

KEY RESPONSIBILITIES
• Brainstorm and collaborate to create the marketing strategies and narratives for our games
• Gather and interpret quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights and external partners –and implements those best practices and insights into our marketing strategies
• Contribute insightful context from popular sports culture to inform our work
• Partner with our Brand and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines, needs and the product
• Work with our internal Creative Directors, Copy Writers and external agencies to develop the creative platform for our games, along with the persona, tone, campaign narrative, including a comms plan
• Champion the strategies with internal leaders and partner with marketing teams to ensure quality and integrated execution of the strategy and narrative around the world
• Develop inspiring and detailed briefs for how the campaign comes to life, with a focus on performance across major marketing beats
• Partner with Marcom Intelligence & Brand to establish the Indicators to measure the performance of the campaign

REQUIREMENTS
• Experience: 5+ years in a strategy or planning role within a creative agency, gaming, sports or entertainment industries
• Experience selling in creative ideas to team members
• Knowledge of Sport: an intimate knowledge of North American sports culture, global sports experience
• A natural born storyteller: ability to build a cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
• An experienced creator: a rich CV of break through activations and content across a variety of media
• Lives and breathes integrated marketing, understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• Insights: an ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
• You enjoy gaming and have a love for the rich mythology and culture around sport and entertainment storytelling

Jobcode: Reference SBJ-r024k8-18-119-104-238-42 in your application.