Full Time Job

Portfolio Lifecycle Lead

Electronic Arts

Redwood City, CA 08-28-2023
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Portfolio Lifecycle Lead (Contract)


The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Integrated Planning - Growth Marketing

Growth Marketing exists to accelerate our technology and growth capabilities, so we lead digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue. Within Integrated Planning, the Portfolio Lifecycle Lead will be a contractor position supporting lifecycle marketing including email and in-game channels across Electronic Art's portfolio of HD games. You will help create portfolio wide views of our lifecycle activity while being a liaison with other Growth Marketing functions including Connected Technology & Activation, Marketing Intelligence, and Content Management Solutions. The Portfolio Lifecycle Lead understands the CRM, data, and technology landscape with the ability to advocate for the role of Lifecycle channels (email and in-game) within the broader marketing campaign and project manage across a global team. You will report into the manager of Lifecycle Marketing.

• Create portfolio wide views of email and in-game activity across titles while being a project manager supporting the franchise dedicated Lifecycle specialists
• Guide communication between Integrated Planning and Connected Technology & Activation teams

○ Represent Lifecycle needs when reviewing project proposals from the Connected Technology team, ensuring the right people are informed at each stage, feedback is sourced across teams, and that timelines are adhered

○ Exercise judgment and expertise to provide signoff on new processes, demonstrating a comprehensive understanding of project requirements and goals ○ Provide accurate forecast on the content needs for email and in-game activity
• Identify portfolio solutions to increase automation of email activity based on real-time player signals and partner across teams on implementation
• Partner with analyst and data engineers on analytics support for Lifecycle activity to showcase the value of our lifecycle efforts
• Define the best playbooks for email and in-game support across EA's carious business models (live service, launches, iterative releases)
• Partner with the Portfolio Media Manager (contractor) in defining templates to consolidate our channel plans across email, in-game, and paid media
• Collaborate with influencer-social teams to integrate influencer-driven content into email and in-game campaigns, enhancing authenticity and engagement
• Contribute to the development of training materials and workshops to educate our teams on the value and best practices of email and in-game marketing
• Analyze competitive data to provide relevant insights for planning teams on the competitive sets by franchise
• Coordinate email efforts for EA Play subscription model

• 7+ years of experience in Lifecycle, either in strategy or cross-channel planning roles, with an understanding of the planning process, brand and DR Goals, audience planning, optimizations, and reporting
• Experience in past campaigns
• Experience with the evolving world of data, attribution and testing
• Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
• Communicate with confidence; experience advocating for the role of CRM across the marketing organization
• Experience building relationships with senior partners in Marketing, Creative, and Analytics roles



The hourly pay ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the hourly pay range for your specific location.The hourly pay ranges represent in good faith what applicants can expect to be paid for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.HOURLY PAY RANGES• California (depending on location e.g. Los Angeles vs. Sacramento):º $55 - $60

Candidates may also be eligible for applicable benefits.

Jobcode: Reference SBJ-d2eov6-44-200-117-166-42 in your application.

Salary Details
Salary Range: $55.00 to $60.00 Per Hour ($ USD)
Company Profile
Electronic Arts

Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.