Manager Trends Insights

Job Description

We are Electronic Art's Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.
Our Marketing and Commercial Insights team is looking for a Trends Manager, who will join the Strategic Growth Insights team, reporting to the Director of Research. Strategic Growth Insights uses consumer insight to drive decision-making that impacts our brand, platforms, and subscriptions. Our group is part of the centralized Marketing & Commercial Insights, which is a team of 100 researchers, analysts and data experts who help design and improve EA's gaming experiences for the player.

As Trends Manager, you will identify cultural trends partner with team members from marketing and game development to translate these trends into short- and long-term changes to EA's business strategy.

In this role, you will:

(1) Maintain a consistent pulse on social, cultural, tech and economic trends adjacent to and impacting the gaming industry

(2) Proactively surface trends and innovation opportunities to partners in marketing and game development

(3) Work with consumer insights professionals, brand marketers and strategists

(4) Conduct workshops among partner teams to foster brainstorming and activation opportunities rooted in trends

You'll need these skills or qualities:

(1) Influential. You've worked with a variety of partners and have experience driving change

(2) Change Agent. You're accustomed to thoughtfully asking provocative questions that make people think differently

(3) Strategic. You have experience connecting several insight sources and linking those insights with business context to drive strategy

(4) Collaborative. You've often partnered before to merge insight with strategy to drive a meaningful product shift

(5) 5+ years of experience working as a strategist or driving innovation for clients or partners

Jobcode: Reference SBJ-d9zyym-13-58-112-1-42 in your application.